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Market notes
Short posts that support our compare, use-case, and AI-visibility pages. Always ends with a product next step.
GEO
Updated October 2026
What is generative engine optimization for SaaS?GEO for SaaS means buyers naming your product when they ask an AI assistant for options. What to publish, how to check it, and what to track weekly.
Updated October 2026
How do generative engines cite brands?AI assistants name brands from training data and, for some answers, live retrieval. What earns a citation, why real brands get skipped, and how to check.
Updated October 2026
What is GEO in SEO?GEO means getting your brand named and cited in AI answers from ChatGPT, Claude, Gemini and Perplexity. How it works and where to start.
Updated October 2026
How do GEO and SEO differ for SaaS?SEO earns rankings for keywords; GEO earns a mention when buyers ask AI which product to pick. How to add AI answer tracking to your SEO workflow.
Updated October 2026
What is the difference between GEO and AEO?AEO is the older term for winning answer boxes and voice answers; GEO means being named in AI-written answers. The work overlaps. What to do first.
Updated October 2026
How do you improve your GEO score?A GEO score is the share of tracked AI answers that name you. Raise it by answering lost questions and getting onto cited pages; judge it over 4+ weeks.
Updated October 2026
What belongs on a GEO checklist for a developer tool?A GEO checklist for developer tools: a tracked question list, task docs, comparison pages, plain-text pricing, community answers and a weekly re-check.
Updated October 2026
What is the difference between a mention and a citation?A mention names your brand; a citation links your page. Many AI answers cite nothing, so track both. Free AI mention check included.
Updated October 2026
How do you earn AI Overview citations?AI Overviews link to pages Google already indexes. Answer the question early, keep pages indexable, and get mentioned on pages that rank for the query.
Updated October 2026
Why does original data help GEO?Original data gives AI answers and the writers they read a reason to cite you. What data to publish, how to format it, and how to check that it worked.
Updated October 2026
How do you refresh content for AI citations?Refresh the pages behind questions you lose in AI answers: fix facts and dates, lead with the answer, add tables, then re-check the same questions weekly.
Updated October 2026
When is a free GEO audit not enough?A free GEO audit is a one-off snapshot of whether AI assistants name you. Weekly tracking of your own buyer questions shows the trend and what worked.
AEO
Updated October 2026
What is answer engine optimization?AEO explained: what answer engine optimization is, how it differs from SEO and GEO, the page changes that matter most, and how to measure the result.
Updated October 2026
How should developer-tool companies approach AEO?AEO for developer tools: docs that answer 'how do I X with Y', fair comparison pages, a clear README and real Stack Overflow answers, checked weekly.
Updated October 2026
How do you optimize FAQs for answer engines?Use real buyer questions, answer in the first sentence, stay under 60 words, make each answer stand alone, and keep FAQPage markup identical to the page.
Updated October 2026
Does schema markup matter for AEO, and how do you implement it?Which schema types help answer engines read your pages, how to add JSON-LD step by step, and what matters more than markup for getting named in AI answers.
ChatGPT
Updated October 2026
How do you get cited by ChatGPT?ChatGPT names brands from training knowledge and, in search mode, pages it reads live. What to publish, what to check, and how to track it week to week.
Updated October 2026
How do startups monitor ChatGPT brand mentions?Move from manual ChatGPT checks to weekly tracking: which buyer questions name you, who is named instead, and which pages get cited. Free ChatGPT check.
Updated October 2026
How do you check if ChatGPT mentions your brand?Check if ChatGPT mentions your brand: which questions to ask, what to record from each answer, and when to move from a one-off check to weekly tracking.
Updated October 2026
How do ChatGPT and Perplexity differ on tool recommendations?ChatGPT often recommends tools from what its model already knows; Perplexity searches the web and shows sources. Track both with one question list.
Updated October 2026
What should you do when ChatGPT recommends a competitor?ChatGPT named a rival, not you. How to confirm it is a pattern, read the reasons and sources behind the answer, and fix the cheapest missing piece first.
AI visibility
Updated October 2026
How do you track brand mentions in Perplexity?Track Perplexity brand mentions by asking fixed buyer questions weekly and logging who is named and which sources it cites. MarketHQ does it on paid plans.
Updated September 2026
How do you measure competitor share of voice in AI answers?Competitor share of voice in AI answers: how often each rival is named across ChatGPT, Claude, Gemini and more. How to measure it, plus a free AI check.
Updated October 2026
How do you build an AI visibility prompt list?Build an AI visibility prompt list from 10 to 20 full buyer questions: category, problem, alternative and comparison prompts, worded the same every week.
Updated October 2026
What is a weekly AI visibility routine?A 45-minute weekly routine for founders and small marketing teams: read the AI answers you lost, ship one fix, log it, and judge the trend monthly.
Updated October 2026
How do AI answer engines differ from Google for B2B SaaS?Google sends buyers to pages; AI assistants hand them a written shortlist. Where each matters in a B2B funnel and how to measure both.
Updated October 2026
How do you run gap analysis on AI answers?Find the questions where AI names competitors and not you, see which sources shape those answers, and turn each gap into a content brief. Step by step.
Updated October 2026
What is market intelligence for developer-tool teams?Which sources a developer-tool team should watch, how to turn GitHub, Hacker News and AI-answer signals into decisions, and a 30-minute weekly review.
Updated October 2026
How do you build an AI visibility scoreboard?An AI visibility scoreboard shows how often each AI engine names you and each competitor on fixed buyer questions, which questions you lost, and the trend.
Updated October 2026
How do you track brand mentions in AI search?Track brand mentions in AI search by asking the same buyer questions in ChatGPT, Claude, Gemini and Perplexity each week. Try the free mention check.
Updated October 2026
What are the best tools for tracking brand mentions in AI answers?Compare tools that track brand mentions in AI answers: engines, prices and limits as of September 2026. Run a free AI mention check first.
Updated September 2026
Is there a way to see which prompts mention your brand in AI tools?No AI engine shares real user prompts. Track your own list of buyer questions and see which ones name you, per engine. Free AI mention check included.
Updated October 2026
Can you get alerts when AI chatbots mention your brand?AI answers can't push real-time alerts; a weekly re-check plus a change report is the honest setup. See how it works and run a free AI mention check.
Updated October 2026
How do you track which sources AI engines cite about your brand?AI citation tracking shows which pages an AI answer links to. Many answers cite nothing, so track mentions too. Start with a free AI mention check.
Updated October 2026
How can agencies benchmark client visibility across AI search platforms?Agencies benchmark client AI visibility with a fixed question set per client, re-run weekly across engines. Setup steps plus a free AI mention check.
Updated September 2026
How do you keep your brand information accurate in AI models?You can't edit what ChatGPT says, but you can fix the public pages it learns from and re-check weekly. A step-by-step guide, plus a free AI mention check.
Updated October 2026
What do developers' AI assistants say about your tool?Developers ask AI assistants which library, API or tool to use. See how to track what they say about your dev tool, and where it comes from. Free check.
Updated October 2026
How do you track keywords when AI answers sit above the rankings?Track who holds the top 10 for each keyword and whether AI answers name you for the same buyer question. MarketHQ tracks both on paid plans.
Updated October 2026
How do you track AI search algorithm updates effectively?AI engines rarely announce ranking changes, so track a fixed question set weekly and watch for shifts across many answers at once. MarketHQ automates it.
Updated October 2026
Should you self-host AI search analytics or buy a tracker?You can self-host AI visibility tracking with your own API keys, but upkeep is real. MarketHQ is hosted, with an API to pull data into your stack.
Updated October 2026
What is Presence Engineering?Presence Engineering is the work of making a brand visible and recommended across web, social and AI answers. Manoj Surya coined the term in 2026.
Community mentions
Updated October 2026
How do you track brand mentions on Hacker News?Hacker News discusses more than developer tools: fintech, consumer apps, hardware and media come up too. How to search it and build a weekly habit.
Updated October 2026
How do you monitor Reddit for SaaS brand mentions?Reddit threads shape SaaS shortlists in r/SaaS and niche industry subreddits. How to find the right ones, search them properly, and build a weekly habit.
Updated October 2026
How do you monitor GitHub issues for competitors?Search competitors' public GitHub issues for open requests sorted by reactions, migration threads and 'is this maintained?' issues, then log the patterns.
Updated October 2026
How do you track Stack Overflow brand mentions?Watch your product's tag, save searches like [tag] is:question "your name", answer with your affiliation disclosed, and turn repeat questions into docs.
Updated October 2026
How do you monitor Dev.to and Lobsters?Follow your category's tags on Dev.to and Lobsters, search both for your brand and competitors weekly, and read every match, since volume is low on both.
Updated October 2026
How do you monitor Hacker News around a launch?Before a Show HN, read old threads in your category. On the day, refresh comments and reply as the maker without asking for votes. Then log objections.
Updated October 2026
How do you triage community mentions daily?Read each new mention once and put it in one of four buckets: reply now, route to support, product or sales, log, or ignore. A 15-minute daily routine.
Updated October 2026
How do you monitor competitors on GitHub and Hacker News?Save a Hacker News and a GitHub search per competitor, check them daily for launches, complaints and 'alternative to' threads, then act on each find.
Updated October 2026
What is the simplest way to get started with developer community monitoring?Start monitoring Hacker News, GitHub, Stack Overflow and Reddit on MarketHQ Lite. A one-week triage workflow included.
Prefer a free check first? Free tools — GEO, AEO, and mention checkers with no sign-up.