Pricing
One product. Paid tiers differ by tracking capacity, not features.
Two tools
$344/mo
MarketHQ Startup
$99/mo
Brand24 + Peec AI, at each vendor's entry plan.
Swipe to compare plans
Lite
$29/mo
For hobby and small projects
Tracking
- 2 competitors
- 10 keywords
- 1 country to track
Mentions
- 2,000 mentions/mo
- 11 platforms (5 social)
AI visibility
- 10 AI questions, checked weekly
- 6 AI engines
Replies & SEO
- 250 chat messages/mo
- 50 reply drafts/mo
- 10 SEO briefs/mo
- Gap analysis + action plan
- API + MCP
We won't charge anything. We'll start charging after 4 days.
Startup
$99/mo
For growing companies
Tracking
- 5 competitors
- 30 keywords
- 3 countries to track
Mentions
- 9,000 mentions/mo
- 11 platforms (5 social)
AI visibility
- 60 AI questions, checked weekly
- 6 AI engines
Replies & SEO
- 1,000 chat messages/mo
- 200 reply drafts/mo
- 30 SEO briefs/mo
- Gap analysis + action plan
- API + MCP
We won't charge anything. We'll start charging after 4 days.
Growth
$199/mo
For teams in a crowded market
Tracking
- 10 competitors
- 100 keywords
- 5 countries to track
Mentions
- 20,000 mentions/mo
- 11 platforms (5 social)
AI visibility
- 120 AI questions, checked weekly
- 6 AI engines
Replies & SEO
- 1,500 chat messages/mo
- 500 reply drafts/mo
- 100 SEO briefs/mo
- Gap analysis + action plan
- API + MCP
Enterprise from $499/mo for agencies and multi-brand teams. Talk to us
Lite and Startup start with a 4-day trial, charged on day 4. Growth is charged at signup. Every plan needs a card. Cancel anytime. Not ready to pay? Sign up for free: a one-time look at what people say about you, no account needed.
Countries: AI answers and web search run for each country you pick, and SEO uses your first one. X, Reddit and Hacker News posts aren't tied to a country, so they show as Global.
How the trial works
- 1Start today, start collecting.
- 2Day 3: get an email reminder.
- 3Day 4: choose to continue or cancel.
Pricing
Listening + AI visibility usually means two tools
One example: a social listening tool plus an AI visibility tool, at each vendor's entry plan, next to MarketHQ Startup. Capacities differ between products, so this compares sticker prices only.
Two tools (example)
$344 per month
Brand24 Individual + Peec AI Starter, monthly billing. Or Promptwatch Essential, $95.
vs
MarketHQ Startup, one product
$99 per month
Or $83 a month billed yearly. Includes listening, AI visibility, gap analysis and action plan.
| Tool | What it does | Monthly billing | Annual billing, per month |
|---|---|---|---|
| Brand24 Individual | Social listening | $249 | $199 |
| Awario Starter | Social listening | $49 | $29 |
| Promptwatch Essential | AI visibility | $95 | Not shown |
| Peec AI Starter | AI visibility | $95 | Not shown |
| MarketHQ Startup | Both, plus gap analysis and action plan | $99 | $83 ($990/yr) |
| Covers | Brand24 Individual | Peec AI Starter | MarketHQ Startup |
|---|---|---|---|
| AI answers (6 assistants) | Add-on | 3 models | ✓ |
| Reddit, news, blogs and social | ✓ | — | ✓ |
| Gaps turned into tasks | — | ✓ | ✓ |
Prices from each vendor's pricing page, checked Oct 1, 2026.
Questions
Is there a free plan?
No. MarketHQ has no free plan, and every plan needs a card. You can run a free check without an account: a one-time look at what people say about you. Lite and Startup start with a 4-day trial, charged on day 4. Growth is charged at signup.
What does the trial cost?
4-day free trial. The trial includes the plan's full limits. Growth has no trial; you pay the plan price when you subscribe.
Are any features held back on a smaller plan?
No. Every paid plan has every feature. Plans differ only in how much you can track.
Can I cancel?
Yes, anytime. Cancelling stops future charges.
Compare plans
Every plan includes gap analysis, action plans, AI visibility, chat, API and MCP. Plans differ only by how much you track. Lite and Startup start with a 4-day trial, charged on day 4. Growth is charged at signup. You can run a free check without an account: a one-time look at what people say about you.
| Feature | Lite $29/mo | Startup $99/mo | Growth $199/mo | Enterprise from $499/mo |
|---|---|---|---|---|
| Tracking | ||||
| Competitors tracked | 2 | 5 | 10 | 20 |
| Keywords tracked | 10 | 30 | 100 | 100 |
| Countries | 1 | 3 | 5 | 10 |
| Mentions | ||||
| Mentions a month | 2,000 | 9,000 | 20,000 | 25,000 |
| Community sources checked | Hourly | Hourly | Hourly | Hourly |
| Social sources refreshed | Every night (Reddit, LinkedIn and X every other night) | Every night | Every night | Every night |
| AI visibility | ||||
| AI questions, checked weekly | 10 | 60 | 120 | 120 |
| AI engines checked | ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek | ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek | ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek | ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek |
| Replies & SEO | ||||
| Chat messages a month | 250 | 1,000 | 1,500 | 2,000 |
| Drafted replies a month | 50 | 200 | 500 | 1,000 |
| SEO briefs a month | 10 | 30 | 100 | 200 |
| Questions to write about | ||||
| Keywords you can win | ||||
| Competitor pages you're missing | ||||
| Gap analysis and action plan | ||||
| API and MCP for agents | ||||
Enterprise is a custom, negotiated plan, with no self-serve checkout. Talk to us.
Want an owner to run it for you? See MarketHQ Managed.