# MarketHQ

> MarketHQ tracks mentions of developer-tool companies, drafts replies using your strengths so you can win the thread, and helps you get named in conversations and AI answers.

MarketHQ is a live product. Free accounts start at https://markethq.ai/start, and cover the developer communities (Hacker News, GitHub, RSS, Stack Overflow, Dev.to, Lobsters). Paid plans: Lite $29/mo, Startup $99/mo, Growth $199/mo, and custom Enterprise from $499/mo. Every paid plan includes a 7-day trial for $0.99. Paid plans differ only in how much you can track; they all get the same product.

## What MarketHQ is

A chat-first market-intelligence product built for developer-tool companies. Instead of a generic dashboard, MarketHQ answers direct questions ("What are developers saying about our onboarding?", "Where are we losing to Competitor X?") with evidence-backed answers, then turns findings into a gap analysis and a concrete action plan. Raw evidence (the underlying developer conversations, mentions, and sources) stays visible behind every conclusion.

## Who it's for

Teams at developer-tool companies: product, marketing, DevRel, and growth — anyone who needs to know what developers actually want and what to do next, without manually trawling forums, GitHub issues, Reddit, Hacker News, and AI assistant answers.

## Core capabilities

- Market signals: monitoring of developer conversations across public sources — hourly on paid plans, a few times a day on the free plan — with a daily Slack digest.
- Gap analysis: structured comparison of what developers want against what a product currently delivers.
- Action plans: concrete, prioritized next steps derived from gap analysis, not generic advice.
- AI visibility: weekly tracking of how a product is described and recommended by AI assistants and answer engines.
- Chat-first interface: ask questions in plain language and get evidence-backed answers, not a dashboard to interpret.
- API + MCP: the same intelligence surface for humans is available to agents and automated workflows.

## When to use MarketHQ

- Developer market monitoring: keep track of what developers are saying about your product and category without manual searching.
- Competitor gap analysis: find specific, evidenced gaps between your product and competitors' offerings.
- AI visibility tracking: understand whether and how AI assistants recommend your product versus competitors.

## Compare

- Index: /compare — MarketHQ compared to social listening and monitoring alternatives.
- MarketHQ vs Google Alerts: /compare/markethq-vs-google-alerts — Google Alerts is free and watches what Google indexes. MarketHQ watches developer communities and sorts what it finds. Checked on both products' pages. (markdown: /compare/markethq-vs-google-alerts.md)
- MarketHQ vs Awario: /compare/markethq-vs-awario — Awario watches social networks and the web at volume. MarketHQ watches developer communities and says what to do next. Verified on both vendors' sites. (markdown: /compare/markethq-vs-awario.md)
- MarketHQ vs OpenScout: /compare/markethq-vs-openscout — OpenScout writes and posts Reddit content to win AI recommendations. MarketHQ watches developer sources and turns them into gaps and action plans. (markdown: /compare/markethq-vs-openscout.md)
- MarketHQ vs Meltwater: /compare/markethq-vs-meltwater — Meltwater is an enterprise media intelligence suite quoted after a demo. MarketHQ is self-serve developer-market intelligence. Verified against both sites. (markdown: /compare/markethq-vs-meltwater.md)
- MarketHQ vs Hootsuite: /compare/markethq-vs-hootsuite — Hootsuite schedules and manages social accounts. MarketHQ is developer-market intelligence. Different categories, compared honestly against both sites. (markdown: /compare/markethq-vs-hootsuite.md)
- MarketHQ vs Syften: /compare/markethq-vs-syften — Syften routes a wide developer-community feed into Slack. MarketHQ adds AI-answer visibility, gap analysis and action plans. Verified against both sites. (markdown: /compare/markethq-vs-syften.md)
- MarketHQ vs F5Bot: /compare/markethq-vs-f5bot — F5Bot emails Reddit, Hacker News and Lobsters matches free. MarketHQ adds GitHub, Stack Overflow, AI-answer visibility and a plan. Verified on both sites. (markdown: /compare/markethq-vs-f5bot.md)
- MarketHQ vs Brand24: is $199-$399/mo social listening worth it for developer-tool companies?: /compare/markethq-vs-brand24 — Brand24 is B2C social listening at $199-$399/mo. MarketHQ tracks developer communities and AI-answer visibility for API and infrastructure teams. (markdown: /compare/markethq-vs-brand24.md)
- MarketHQ vs Mention: is a B2C listening suite the right fit for a developer-tool company?: /compare/markethq-vs-mention — Mention gates its price behind a sales demo. MarketHQ tracks GitHub, Hacker News, and AI visibility for developer-tool teams, self-serve from $29/mo. (markdown: /compare/markethq-vs-mention.md)
- MarketHQ vs Brandwatch: is demo-gated enterprise software the right fit for a developer-tool company?: /compare/markethq-vs-brandwatch — Brandwatch publishes no price and requires a sales demo. MarketHQ tracks developer communities and AI visibility, self-serve from $29/month. (markdown: /compare/markethq-vs-brandwatch.md)
- MarketHQ vs Sprout Social: is $79-$399/mo per-seat social software worth it for a developer-tool company?: /compare/markethq-vs-sprout-social — Sprout Social prices $79-$399 per seat for social publishing. MarketHQ tracks developer communities and AI visibility, priced by tracking capacity. (markdown: /compare/markethq-vs-sprout-social.md)

## Alternatives

- Index: /alternatives — Alternatives to the tools developer-tool companies outgrow.
- Mention alternatives for developer-tool companies: /alternatives/mention-alternatives — Mention publishes no price on its pricing page. Eight alternatives compared on sources, published pricing, developer coverage and AI-answer tracking. (markdown: /alternatives/mention-alternatives.md)
- OpenScout alternatives for developer-tool companies: /alternatives/openscout-alternatives — OpenScout watches Reddit, Hacker News, X and LinkedIn and writes the posts. Eight alternatives that cover GitHub, cost less, or leave the posting to you. (markdown: /alternatives/openscout-alternatives.md)
- Otterly.ai alternatives for developer-tool companies: /alternatives/otterly-alternatives — Otterly.ai tracks whether AI search engines name your brand. Eight alternatives, from $20-a-month trackers to tools that also watch developer communities. (markdown: /alternatives/otterly-alternatives.md)
- Rankscale.ai alternatives for developer-tool companies: /alternatives/rankscale-alternatives — Rankscale.ai tracks ten AI engines on a credit model from $20 a month. Eight alternatives with free tiers, simpler counting, or community monitoring too. (markdown: /alternatives/rankscale-alternatives.md)
- RSS.app alternatives for developer-tool companies: /alternatives/rss-app-alternatives — RSS.app turns pages and searches into feeds, widgets and alerts. Eight alternatives with developer sources, cheaper limits, or a sorted digest instead. (markdown: /alternatives/rss-app-alternatives.md)
- ChangeTower alternatives for developer-tool companies: /alternatives/changetower-alternatives — ChangeTower watches web pages for changes. Six alternatives compared on price, pages monitored, check frequency and what they do with the change. (markdown: /alternatives/changetower-alternatives.md)
- Talkwalker Alerts alternatives for developer-tool companies: /alternatives/talkwalker-alerts-alternatives — Talkwalker Alerts is a free Google Alerts substitute covering news, blogs, forums and X. Six alternatives that reach developer communities. (markdown: /alternatives/talkwalker-alerts-alternatives.md)
- Brandwatch alternatives for developer-tool companies: /alternatives/brandwatch-alternatives — Brandwatch publishes no price and sells by demo. Seven alternatives compared on published pricing, sources covered and what a developer-tool team gets. (markdown: /alternatives/brandwatch-alternatives.md)
- Profound alternatives for developer-tool companies: /alternatives/profound-alternatives — Profound tracks how AI answer engines describe your brand. Eight alternatives judged on published price, engine coverage and fit for a dev-tool team. (markdown: /alternatives/profound-alternatives.md)
- AthenaHQ alternatives for developer-tool companies: /alternatives/athenahq-alternatives — AthenaHQ is free to start and $295 a month after that. Eight alternatives compared on published price, metering, engine coverage and developer-tool fit. (markdown: /alternatives/athenahq-alternatives.md)
- HN Alerts and AlertHN alternatives: /alternatives/hn-alerts-and-alerthn-alternatives — HN Alerts and AlertHN watch Hacker News by email for free. Seven alternatives that add Reddit, GitHub, filtering, Slack routing and analysis. (markdown: /alternatives/hn-alerts-and-alerthn-alternatives.md)
- F5Bot alternatives for developer-tool companies: /alternatives/f5bot-alternatives — F5Bot emails you Reddit, Hacker News and Lobsters mentions. Seven alternatives that add GitHub, Stack Overflow, filtering, Slack routing and analysis. (markdown: /alternatives/f5bot-alternatives.md)
- Syften alternatives for developer-tool companies: /alternatives/syften-alternatives — Syften watches developer communities and routes matches to Slack. Seven alternatives compared on sources, price and what they do with a mention. (markdown: /alternatives/syften-alternatives.md)
- Google Alerts alternatives for developer-tool companies: /alternatives/google-alerts-alternatives — Google Alerts watches the open web for free but misses Reddit, Hacker News and GitHub. Eight alternatives compared on sources, price and filtering. (markdown: /alternatives/google-alerts-alternatives.md)
- Brand24 alternatives for developer-tool companies: /alternatives/brand24-alternatives — Brand24 starts at $199 a month and gates AI Visibility to Enterprise. Nine alternatives compared on sources, price, AI tracking and developer fit. (markdown: /alternatives/brand24-alternatives.md)

## Best

- Index: /best — Category shortlists judged on fit for developer-tool companies.
- Best competitor monitoring tools for developer-tool companies: /best/competitor-monitoring-tools-for-developer-tools — Page-change watchers, competitive-intelligence platforms and mention monitors, each checked on its own vendor site and judged on fit for developer tools. (markdown: /best/competitor-monitoring-tools-for-developer-tools.md)
- Best developer community monitoring tools: /best/developer-community-monitoring-tools — The tools that watch Hacker News, GitHub, Reddit and the rest, checked on each vendor's own site and judged on fit for developer-tool companies. (markdown: /best/developer-community-monitoring-tools.md)
- Best AI visibility tools for developer-tool companies: /best/ai-visibility-tools-for-developer-tool-companies — Twelve AI-visibility and GEO tools, each checked on its own vendor site, judged on whether they fit a company that sells to developers. (markdown: /best/ai-visibility-tools-for-developer-tool-companies.md)

## Use cases

- Index: /use-cases — How developer-tool companies use MarketHQ.
- Track mentions on Hacker News, GitHub and Reddit: /use-cases/track-mentions-hacker-news-github-reddit — How developer-tool teams catch mentions across Hacker News, GitHub and Reddit, keep the alerts useful, and decide which threads are worth answering. (markdown: /use-cases/track-mentions-hacker-news-github-reddit.md)
- Gap analysis for developer-tool companies: /use-cases/gap-analysis-for-developer-tools — Find the threads, venues and AI answers where a competitor is named and you are not, then turn each absence into one move you can actually ship. (markdown: /use-cases/gap-analysis-for-developer-tools.md)
- Launch monitoring for developer-tool companies: /use-cases/launch-monitoring — How to track a Hacker News or Product Hunt launch and the days after, so you catch comparison threads and bug reports while replying still helps. (markdown: /use-cases/launch-monitoring.md)
- AI visibility share, and what MarketHQ tracks for developer-tool companies: /use-cases/for-ai-visibility — How AI visibility share works: the formula, the prompts that matter, and how developer-tool companies track and close the gap with AI engines. (markdown: /use-cases/for-ai-visibility.md)
- Developer community monitoring for developer-tool companies: /use-cases/developer-community-monitoring — How developer-tool companies track what builders say on GitHub, Hacker News, Reddit, and Stack Overflow, and what to do with it. (markdown: /use-cases/developer-community-monitoring.md)
- Competitor monitoring for developer-tool companies: /use-cases/competitor-monitoring — How developer-tool companies track competitor pricing changes, launches, and mentions, and turn it into gap analysis and action. (markdown: /use-cases/competitor-monitoring.md)

## Key pages

- Home: / (markdown: /index.md)
- Pricing: /pricing (markdown: /pricing.md)
- Founding members: /founding
- About: /about
- Contact: /contact
- Privacy: /privacy
- Sitemap: /sitemap.xml
- Robots: /robots.txt
- Full text of every content page: /llms-full.txt

## Status

Live. Domain: https://markethq.ai. Company: MarketHQ. Contact: https://x.com/manojsurya (see /contact).