What platforms can run an AI search content gaps review and show which topics we need to create content for to improve AI visibility?

MarketHQ does this on paid plans: a weekly gap analysis shows the questions where competitors are named in AI answers and you are not, and content opportunities list the questions to write about, each convertible into an outline. The free one-time check shows the top 3 questions to write about.

How often should you refresh content for AI citations?

Refresh a page when one of its facts changes or when a tracked question it should answer starts going to competitors. A quarterly pass over prices, plan names and dates on your most important pages catches what slips through between those triggers.

Does updating dateModified help AI citations?

Changing the date alone gives readers and engines nothing new, and it misleads anyone who trusts the date. Update dateModified when the content changed, at the same time as the visible updated date on the page.

Should I rewrite old pages or publish new ones?

Rewrite when a page already targets the question and has facts worth keeping. Publish a new page when nothing on your site answers the question. MarketHQ's content opportunities list the questions buyers ask in your category and who already answers each one.

How do I know if a content refresh worked?

Track the questions the page targets for four or more weekly readings after the refresh and compare with the weeks before. MarketHQ's paid plans re-ask them in six AI engines every week and show the links each answer cited, including your refreshed page.

GEO

How do you refresh content for AI citations?

Updated October 2026 · Manoj Surya

Quick answer

Refresh the pages behind the questions you track: update facts, prices and dates, put the answer in the first two sentences, and change dateModified only when the content really changed. Then re-check the same questions to see whether answers moved. MarketHQ's paid plans ask your tracked questions in six AI engines weekly, so each refresh has a before and after.

Key points

Refresh pages tied to questions you are losing before pages that only look old.
Fix facts, prices and dates first, then add a direct answer and a comparison table where buyers compare options.
Change dateModified only when the content changed.
MarketHQ's weekly gap analysis on paid plans lists the questions where competitors are named and you are not, which gives you the refresh list.
MarketHQ re-asks the same questions in six AI engines every week on paid plans, so each refresh has a before and after.

Founder of MarketHQ. Building market intelligence for companies that sell to developers.

Old pages lose AI answers for dull reasons: a price that changed, a feature list from last year, an answer buried under four paragraphs. This guide lays out a refresh process tied to the questions you track, from picking which pages to touch to checking afterwards whether the refresh moved anything.

Which pages should you refresh first for AI citations?

Start with the pages that should answer questions you are losing in AI answers.

A content calendar usually picks pages by age. For AI citations, pick by loss. List the tracked questions where competitors are named and you are not, then map each one to the page on your site that should answer it. Where no page exists, you need new content, and a refresh will not help.

Refresh priority by situation
Situation	What to do
A page exists, the question is lost, competitors are named	Refresh first
A page exists and its facts are out of date	Refresh first, even if answers still name you
No page answers the question	Write a new page from an outline
The page is named in answers and its facts are current	Leave it and re-check monthly

What should you check on a page before rewriting it?

Check every fact that can go stale, and read the AI answers that missed you before you edit.

The full answer text often shows the reason you lost. An engine might call you 'enterprise only' after you launched a small-team plan, or name a competitor for a feature you shipped months ago. Those are the facts the page has to state plainly.

Step 1: compare prices and plan names with your live pricing page.
Step 2: compare features and integrations with your changelog.
Step 3: remove any claim about a competitor you cannot confirm on that competitor's own site today.
Step 4: fix dates and phrases like 'this year' or 'new' that have aged.
Step 5: repair links that return errors or redirect somewhere unrelated.

How do you rewrite a page so AI answers can use it?

Lead each section with a direct answer, word the headings like the questions you track, and put comparisons in a table.

Put a one- or two-sentence answer at the top of the page and at the top of each section. Use headings that match the wording of your tracked questions. Where buyers compare options, add a table with the same rows for each option (price, who it suits, main limits) so the facts sit in one place.

Add a short FAQ for the follow-up questions, with each answer readable on its own. Our guide to optimizing FAQs for answer engines covers how to write those.

When should you change dateModified on a refreshed page?

Only when the content changed in a way a reader would notice.

A new date on an unchanged page tells readers and search engines something untrue, and a fresh 'updated' label next to a stale price makes the whole page look careless. Change the visible updated date and the dateModified in your Article schema together, on the day you ship real changes such as new facts, a rewritten section or a new table. Typo fixes do not count.

How do you check whether a refresh worked?

Re-ask the same questions in the same engines for at least four weeks and compare with the weeks before the refresh.

Write down the refresh date and the questions it targets. In MarketHQ the AI Visibility page shows the latest answers and a four-week trend for your tracked questions, and the Cites column shows whether answers start linking the refreshed page. You can request a fresh sweep after you ship, at most once every six hours, but judge the result on the weekly readings that follow.

Which platforms show the content gaps you need to fill for AI visibility?

MarketHQ's paid plans run a weekly gap analysis and turn missing topics into content opportunities with ready-to-write outlines.

The gap analysis compares you with each competitor, covering AI answers, community share of voice and sentiment, and turns gaps such as questions where competitors are named and you are not into an action plan with the evidence attached.

Content opportunities list the questions buyers, Google and AI engines ask in your category, each with its evidence and who already answers it. Any of them can become an outline with sections, an FAQ and evidence to cite: 10 outlines a month on Lite, 30 on Startup and 100 on Growth. The free one-time check shows the top 3 questions to write about.

What does one page refresh look like from start to finish?

Illustrative example: an accounting software company refreshes one comparison page after losing three tracked questions.

Illustrative example: an accounting software company loses three tracked questions about software for freelancers, and each answer names the same two competitors. Its comparison page still lists a plan it retired in the spring and opens with a paragraph about company values. The team fixes the plan names and prices, moves a two-sentence answer to the top, adds a table comparing the three products on price, invoicing and bank feeds using figures from each vendor's own pricing page, and updates dateModified on the day it ships. It then watches the same three questions for five weekly sweeps.

What can a content refresh not fix?

A refresh helps when the page was the problem; it cannot close a product gap or change sources you do not control.

If answers name competitors for a feature you do not have, a rewrite will not change that. Some answers cite no sources at all (MarketHQ labels these 'Answered from memory, no sources'), and those may take longer to reflect your changes. MarketHQ does not audit your site's content or flag what changed in an answer, so reading the answers and deciding what to fix stays with you.

FAQ

What platforms can run an AI search content gaps review and show which topics we need to create content for to improve AI visibility?: MarketHQ does this on paid plans: a weekly gap analysis shows the questions where competitors are named in AI answers and you are not, and content opportunities list the questions to write about, each convertible into an outline. The free one-time check shows the top 3 questions to write about.
How often should you refresh content for AI citations?: Refresh a page when one of its facts changes or when a tracked question it should answer starts going to competitors. A quarterly pass over prices, plan names and dates on your most important pages catches what slips through between those triggers.
Does updating dateModified help AI citations?: Changing the date alone gives readers and engines nothing new, and it misleads anyone who trusts the date. Update dateModified when the content changed, at the same time as the visible updated date on the page.
Should I rewrite old pages or publish new ones?: Rewrite when a page already targets the question and has facts worth keeping. Publish a new page when nothing on your site answers the question. MarketHQ's content opportunities list the questions buyers ask in your category and who already answers each one.
How do I know if a content refresh worked?: Track the questions the page targets for four or more weekly readings after the refresh and compare with the weeks before. MarketHQ's paid plans re-ask them in six AI engines every week and show the links each answer cited, including your refreshed page.

Run a gap analysis on AI answers — find the questions you are losing
Keep brand information accurate in AI — fixing wrong facts at the source
Optimize FAQs for answer engines — writing follow-up answers
AI visibility use case — how MarketHQ runs the weekly check