Directory
Semrush AI Visibility Toolkit
Quick answer
Semrush's AI Visibility Toolkit is an add-on, on top of an existing Semrush subscription, measuring how a brand appears in AI-generated answers from Google AI Mode and ChatGPT and tracking prompts over time. It costs $99 a month for one domain, with 300 daily AI analysis queries, 1,000 daily prompt-research queries and 25 tracked prompts, and has no free trial of its own. Reports cover visibility, competitors, prompts and brand performance, and a Semrush MCP server provides data access inside AI assistants.
Best for
An existing Semrush customer who wants AI-visibility reporting layered onto that subscription.
Not for
A buyer who is not already on Semrush, or who needs engines beyond Google AI Mode and ChatGPT.
Facts
Pricing
- AI Visibility Toolkit add-on: $99/mo
From Semrush AI Visibility Toolkit's website, checked Oct 2026.
Free plan or trial
No free trial for the AI Visibility Toolkit itself
From Semrush AI Visibility Toolkit's website, checked Oct 2026.
AI engines tracked
Google AI Mode, ChatGPT
API / MCP
Semrush MCP server providing data access inside AI assistants
How MarketHQ compares
| Feature | MarketHQ | Semrush AI Visibility Toolkit |
|---|---|---|
| Entry price | Free (paid from $29/mo) | $99/mo |
| Free plan or trial | Free tier, no card required | No free trial for the AI Visibility Toolkit itself |
| Sources covered | Hacker News, GitHub, RSS, Stack Overflow, Dev.to, Lobsters, Reddit, LinkedIn, YouTube, X, Perplexity, Product Hunt, Broader web crawl, Bluesky | Not published |
| AI engines tracked | ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek | Google AI Mode, ChatGPT |
| API / MCP | Yes, on every paid plan | Semrush MCP server providing data access inside AI assistants |
Alternatives
- MarketHQ: tracks brand mentions across communities, news, blogs, social and AI answers, with gap analysis and action plans.
- Ahrefs Brand Radar: Teams already paying for Ahrefs that want AI-answer visibility alongside their existing SEO tracking.
- AthenaHQ: A team that wants to try AI visibility tracking across many AI engines on a free plan before paying.
- Birdeye: Multi-location businesses that want reviews, listings and AI visibility under one reputation platform.
- BrightEdge AI Catalyst: Teams that want competitor benchmarking in AI search with prompt and citation analysis, and a connector for their own AI tools.
- Cision: PR and communications teams that need broadcast, print and journalist-outreach tools alongside AI visibility tracking.
- Conductor AI Visibility (Conductor Intelligence): Enterprises that want an all-in-one AEO platform with AI visibility tracking and an API.
- Critical Mention: PR teams that need broadcast monitoring and AI brand visibility in one place.
- Evertune: A marketing team focused on AI visibility benchmarking that has budget for an $800 a month starting plan.
- Goodie: Teams that want AI visibility tracking tied to revenue attribution and content generation in one workflow.
- Isentia: PR and communications teams in the APAC region that need broadcast and print monitoring alongside AI View.
- Keyword.com: A team that wants rank tracking and AI brand presence checks at a low monthly price.
- Knowatoa: Marketing teams that want AI visibility tracking with gap analysis and drafted content.
- LLMrefs: A team that wants broad AI search coverage, including Google's own AI surfaces, at a single listed price.
- Meltwater: PR and communications teams that need broad media, social and AI-signal coverage in one suite.
- Onclusive: A PR or comms team that wants media monitoring bundled with multi-engine AI visibility tracking.
- Otterly.ai: A solo marketer or small team that wants AI-answer visibility tracking at a low entry price and doesn't need community or social monitoring in the same tool.
- Peec AI: Teams that want daily AI-visibility tracking connected to their own tools through MCP or API.
- Profound: A team that only needs AI-answer visibility tracking and is prepared to go through a custom sales conversation for pricing.
- Prowly: A PR team that wants pitching, media monitoring and AI-citation targeting in one toolkit.
- Pulse: A team that wants Reddit lead discovery and AI-visibility scanning in one tool.
- Rankscale: Teams that want AI visibility tracking across many engines plus page-level AI readiness audits.
- Scrunch: Teams that want AI citation tracking paired with page-level AI readability audits.
- seoClarity Clarity ArcAI: Enterprise SEO teams that want AI-visibility data to drive content decisions.
- Signal AI: Enterprise risk, reputation and comms teams that need licensed premium media data and entity-level analysis.
- Synthesio: Enterprise research teams that want consumer intelligence across social, search and ecommerce signals.
- Synup: Multi-location businesses that want listings management bundled with review monitoring.
- Trustpilot: A business that wants to collect customer reviews and show them in widgets, starting on a free plan.
- Waikay: A brand or agency that wants AI-prompt visibility tracking with hallucination and knowledge-gap checks.
- Writesonic GEO: A marketing team that wants citation tracking in AI answers paired with generated content fixes.
- XFunnel: A team that wants a one-time free AI-visibility audit before committing to ongoing tracking.
- Yext (Reviews): A multi-location brand that wants review generation, responses and reporting across many platforms.
- Yotpo: An online store that wants reviews, loyalty and AI shopping visibility in one e-commerce platform.
Related
- Best AI visibility and brand monitoring tools: category shortlists with a disclosed method.
- Glossary: definitions of the terms that come up when comparing tools like this one.
Sources
- Semrush AI Visibility Toolkit: https://www.semrush.com/kb/1493-ai-visibility-toolkit (checked Oct 2026)