Prowly
Quick answer
Prowly, now Semrush's AI PR Toolkit, combines a journalist database, AI-drafted pitch emails and press releases, media monitoring and competitor benchmarking. Monitoring covers online news, blogs and forums with duplicate filtering, and it benchmarks share of voice, sentiment and reach against competitors. Its AI-Cited Media Database finds outlets that shape LLM responses, and an AI-generated report flags PR gaps and uncovered pitch topics. A free trial is offered, but its length and terms are not stated, and pricing is not published.
Best for
A PR team that wants pitching, media monitoring and AI-citation targeting in one toolkit.
Not for
A team outside PR that wants broad brand or competitor monitoring beyond news, blogs and forums.
Facts
Pricing
Not publicly published.
From Prowly's website, checked Oct 2026.
Free plan or trial
A free trial is offered; duration/terms not stated on the fetched page
From Prowly's website, checked Oct 2026.
Sources covered
online news, blogs, forums
How MarketHQ compares
| Feature | MarketHQ | Prowly |
|---|---|---|
| Entry price | Free (paid from $29/mo) | Not publicly published |
| Free plan or trial | Free tier, no card required | A free trial is offered; duration/terms not stated on the fetched page |
| Sources covered | Hacker News, GitHub, RSS, Stack Overflow, Dev.to, Lobsters, Reddit, LinkedIn, YouTube, X, Perplexity, Product Hunt, Broader web crawl, Bluesky | online news, blogs, forums |
| AI engines tracked | ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek | Not published |
| API / MCP | Yes, on every paid plan | Not published |
Alternatives
- MarketHQ: tracks brand mentions across communities, news, blogs, social and AI answers, with gap analysis and action plans.
- Cision: PR and communications teams that need broadcast, print and journalist-outreach tools alongside AI visibility tracking.
- Critical Mention: PR teams that need broadcast monitoring and AI brand visibility in one place.
- Isentia: PR and communications teams in the APAC region that need broadcast and print monitoring alongside AI View.
- Onclusive: A PR or comms team that wants media monitoring bundled with multi-engine AI visibility tracking.
- Signal AI: Enterprise risk, reputation and comms teams that need licensed premium media data and entity-level analysis.
Related
- Best AI visibility and brand monitoring tools: category shortlists with a disclosed method.
- Glossary: definitions of the terms that come up when comparing tools like this one.
Sources
- Prowly: https://prowly.com (checked Oct 2026)