Yotpo
Quick answer
Yotpo is an e-commerce platform for collecting first-party reviews and user-generated content, running loyalty programs, and controlling AI shopping visibility through its Discover product. Reviews & UGC has a free plan limited to 50 monthly orders, Starter at $89 a month and Pro at $169 for up to 500 orders, with price scaling by order volume, and custom Premium and Enterprise quotes. Loyalty & Referrals is a separate product with paid tiers from $199 a month. Public API documentation is available.
Best for
An online store that wants reviews, loyalty and AI shopping visibility in one e-commerce platform.
Not for
A team tracking brand and competitor mentions across news, blogs and communities.
Facts
Pricing
- Reviews & UGC – Free: $0/mo
- Reviews & UGC – Starter: $89/mo
- Reviews & UGC – Pro: $169/mo
- Reviews & UGC – Premium: Not published
- Reviews & UGC – Enterprise: Not published
- Loyalty & Referrals: $199/mo
From Yotpo's website, checked Oct 2026.
Free plan or trial
Reviews & UGC has a limited free plan (up to 50 monthly orders); Loyalty & Referrals has a separate full free plan.
From Yotpo's website, checked Oct 2026.
API / MCP
Has public API documentation and a changelog; Enterprise plan includes custom API setup.
How MarketHQ compares
| Feature | MarketHQ | Yotpo |
|---|---|---|
| Entry price | Free (paid from $29/mo) | $0/mo |
| Free plan or trial | Free tier, no card required | Reviews & UGC has a limited free plan (up to 50 monthly orders); Loyalty & Referrals has a separate full free plan. |
| Sources covered | Hacker News, GitHub, RSS, Stack Overflow, Dev.to, Lobsters, Reddit, LinkedIn, YouTube, X, Perplexity, Product Hunt, Broader web crawl, Bluesky | Not published |
| AI engines tracked | ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek | Not published |
| API / MCP | Yes, on every paid plan | Has public API documentation and a changelog; Enterprise plan includes custom API setup. |
Alternatives
- MarketHQ: tracks brand mentions across communities, news, blogs, social and AI answers, with gap analysis and action plans.
- Birdeye: Multi-location businesses that want reviews, listings and AI visibility under one reputation platform.
- BrandBastion: A brand that wants social comments moderated around the clock with crisis sentiment flagged.
- Broadly: Local service businesses that want an AI receptionist and review management bundled with directory listings.
- Chekkit: A local business that wants a free starting plan for review collection and a unified inbox, with an AI booking upgrade.
- GatherUp: Local or multi-location businesses that want review monitoring and defense, and agencies that want white-label.
- Grade.us: Marketing agencies that want to resell white-labeled review monitoring and reporting to local-business clients.
- Khoros: Enterprises that run branded communities and want social management and care in one suite.
- Podium: A local business that wants review requests bundled with lead texting, calls and payments.
- Reputation.com: Multi-location brands that want review, listings and survey management in one platform.
- SocialPilot: A social scheduling team that also wants Facebook and Google Business review monitoring.
- Synup: Multi-location businesses that want listings management bundled with review monitoring.
- Trustpilot: A business that wants to collect customer reviews and show them in widgets, starting on a free plan.
- Yext (Reviews): A multi-location brand that wants review generation, responses and reporting across many platforms.
Related
- Best AI visibility and brand monitoring tools: category shortlists with a disclosed method.
- Glossary: definitions of the terms that come up when comparing tools like this one.
Sources
- Yotpo: https://www.yotpo.com (checked Oct 2026)