GatherUp
Quick answer
GatherUp is a reputation management platform that builds, monitors and defends business reviews, with white-label options for agencies. It monitors reviews across 100+ sites, including Google, Apple Maps, Yelp and Facebook, and adds AI-generated insights, Review Defense for fake review detection, NPS surveys and a Listings Hub add-on. Small Business is $99 a month for one location, Multi Location is $60 per location a month, and Agency is a custom quote. A 14-day free trial needs no credit card.
Best for
Local or multi-location businesses that want review monitoring and defense, and agencies that want white-label.
Not for
A team monitoring itself against named competitors online rather than managing local reviews.
Facts
Pricing
- Small Business: $99/mo
- Multi Location: $60/mo
- Agency: Not published
From GatherUp's website, checked Oct 2026.
Free plan or trial
14-day free trial, no credit card
From GatherUp's website, checked Oct 2026.
Sources covered
Google, Apple Maps, Yelp, Facebook
API / MCP
Included API, Zapier, and webhook integrations on all plans for connecting CRM/POS systems; no MCP server found.
How MarketHQ compares
| Feature | MarketHQ | GatherUp |
|---|---|---|
| Entry price | Free (paid from $29/mo) | $60/mo |
| Free plan or trial | Free tier, no card required | 14-day free trial, no credit card |
| Sources covered | Hacker News, GitHub, RSS, Stack Overflow, Dev.to, Lobsters, Reddit, LinkedIn, YouTube, X, Perplexity, Product Hunt, Broader web crawl, Bluesky | Google, Apple Maps, Yelp, Facebook |
| AI engines tracked | ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek | Not published |
| API / MCP | Yes, on every paid plan | Included API, Zapier, and webhook integrations on all plans for connecting CRM/POS systems; no MCP server found. |
Alternatives
- MarketHQ: tracks brand mentions across communities, news, blogs, social and AI answers, with gap analysis and action plans.
- Birdeye: Multi-location businesses that want reviews, listings and AI visibility under one reputation platform.
- BrandBastion: A brand that wants social comments moderated around the clock with crisis sentiment flagged.
- Broadly: Local service businesses that want an AI receptionist and review management bundled with directory listings.
- Chekkit: A local business that wants a free starting plan for review collection and a unified inbox, with an AI booking upgrade.
- Grade.us: Marketing agencies that want to resell white-labeled review monitoring and reporting to local-business clients.
- Khoros: Enterprises that run branded communities and want social management and care in one suite.
- Podium: A local business that wants review requests bundled with lead texting, calls and payments.
- Reputation.com: Multi-location brands that want review, listings and survey management in one platform.
- SocialPilot: A social scheduling team that also wants Facebook and Google Business review monitoring.
- Synup: Multi-location businesses that want listings management bundled with review monitoring.
- Trustpilot: A business that wants to collect customer reviews and show them in widgets, starting on a free plan.
- Yext (Reviews): A multi-location brand that wants review generation, responses and reporting across many platforms.
- Yotpo: An online store that wants reviews, loyalty and AI shopping visibility in one e-commerce platform.
Related
- Best AI visibility and brand monitoring tools: category shortlists with a disclosed method.
- Glossary: definitions of the terms that come up when comparing tools like this one.
Sources
- GatherUp: https://gatherup.com (checked Oct 2026)