Trustpilot
Quick answer
Trustpilot is a review collection and reputation platform with AI-assisted review replies, AI search analytics, market and competitor benchmarking insights, and TrustBox widgets. The Free plan includes 50 review invitations a month with no credit card. Paid plans are per domain per month on annual billing: Starter $99 (100 invitations), Plus $319 (300 invitations, with a 14-day free trial) and Premium $799 (1,000 invitations). Enterprise is custom, and API access is a paid add-on on some plans.
Best for
A business that wants to collect customer reviews and show them in widgets, starting on a free plan.
Not for
A team that wants to track brand and competitor mentions beyond its own reviews.
Facts
Pricing
- Free: $0/mo
- Starter: $99/mo
- Plus: $319/mo
- Premium: $799/mo
- Enterprise: Not published
From Trustpilot's website, checked Oct 2026.
Free plan or trial
Free plan with 50 review invitations/month, no credit card required; Plus plan has a 14-day free trial
From Trustpilot's website, checked Oct 2026.
API / MCP
API access available as a paid add-on on some plans
How MarketHQ compares
| Feature | MarketHQ | Trustpilot |
|---|---|---|
| Entry price | Free (paid from $29/mo) | $0/mo |
| Free plan or trial | Free tier, no card required | Free plan with 50 review invitations/month, no credit card required; Plus plan has a 14-day free trial |
| Sources covered | Hacker News, GitHub, RSS, Stack Overflow, Dev.to, Lobsters, Reddit, LinkedIn, YouTube, X, Perplexity, Product Hunt, Broader web crawl, Bluesky | Not published |
| AI engines tracked | ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek | Not published |
| API / MCP | Yes, on every paid plan | API access available as a paid add-on on some plans |
Alternatives
- MarketHQ: tracks brand mentions across communities, news, blogs, social and AI answers, with gap analysis and action plans.
- Birdeye: Multi-location businesses that want reviews, listings and AI visibility under one reputation platform.
- BrandBastion: A brand that wants social comments moderated around the clock with crisis sentiment flagged.
- Broadly: Local service businesses that want an AI receptionist and review management bundled with directory listings.
- Chekkit: A local business that wants a free starting plan for review collection and a unified inbox, with an AI booking upgrade.
- GatherUp: Local or multi-location businesses that want review monitoring and defense, and agencies that want white-label.
- Grade.us: Marketing agencies that want to resell white-labeled review monitoring and reporting to local-business clients.
- Khoros: Enterprises that run branded communities and want social management and care in one suite.
- Podium: A local business that wants review requests bundled with lead texting, calls and payments.
- Reputation.com: Multi-location brands that want review, listings and survey management in one platform.
- SocialPilot: A social scheduling team that also wants Facebook and Google Business review monitoring.
- Synup: Multi-location businesses that want listings management bundled with review monitoring.
- Yext (Reviews): A multi-location brand that wants review generation, responses and reporting across many platforms.
- Yotpo: An online store that wants reviews, loyalty and AI shopping visibility in one e-commerce platform.
Related
- Best AI visibility and brand monitoring tools: category shortlists with a disclosed method.
- Glossary: definitions of the terms that come up when comparing tools like this one.
Sources
- Trustpilot: https://business.trustpilot.com (checked Oct 2026)