Crayon
Quick answer
Crayon is a competitive intelligence platform that monitors competitors, summarizes intel with AI and builds sales battlecards. It watches competitor news and articles, website and product changes, and battlecard updates. Battlecards reach sellers inside Salesforce, Slack and Highspot, and win/loss analysis prioritizes which competitors cause the most trouble. A public Insights API lets teams build custom competitive-intel apps on Crayon's data. Pricing is not published and no free plan or trial is listed.
Best for
Sales and competitive-intelligence teams that want battlecards and win/loss analysis built from competitor tracking.
Not for
A team that wants a published price, or tracking of community discussion and AI answers, which Crayon does not list.
Facts
Pricing
Not publicly published.
From Crayon's website, checked Oct 2026.
Sources covered
competitor news/articles, website and product changes, battlecard/content updates, sales win/loss data
API / MCP
Has a public Insights API for building on Crayon's competitive-intel data
How MarketHQ compares
| Feature | MarketHQ | Crayon |
|---|---|---|
| Entry price | Free (paid from $29/mo) | Not publicly published |
| Free plan or trial | Free tier, no card required | Not published |
| Sources covered | Hacker News, GitHub, RSS, Stack Overflow, Dev.to, Lobsters, Reddit, LinkedIn, YouTube, X, Perplexity, Product Hunt, Broader web crawl, Bluesky | competitor news/articles, website and product changes, battlecard/content updates, sales win/loss data |
| AI engines tracked | ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek | Not published |
| API / MCP | Yes, on every paid plan | Has a public Insights API for building on Crayon's competitive-intel data |
Alternatives
- MarketHQ: tracks brand mentions across communities, news, blogs, social and AI answers, with gap analysis and action plans.
- Ahrefs Brand Radar: Teams already paying for Ahrefs that want AI-answer visibility alongside their existing SEO tracking.
- Brandwatch: A large team that needs broad social coverage and has budget for an enterprise suite.
- BrightEdge AI Catalyst: Teams that want competitor benchmarking in AI search with prompt and citation analysis, and a connector for their own AI tools.
- BuzzSumo: Content and PR teams that want mention monitoring alongside content research and influencer discovery.
- Competera: Retailers that want competitor price monitoring feeding a dynamic pricing engine.
- Contify: A market-intelligence team that wants multilingual news and filings coverage with sales battlecards.
- Critical Mention: PR teams that need broadcast monitoring and AI brand visibility in one place.
- Isentia: PR and communications teams in the APAC region that need broadcast and print monitoring alongside AI View.
- Kompyte: Sales and product teams that want competitor battlecards and win/loss reporting built from many web sources.
- Quid (NetBase Quid): Market research and insights teams that want broad data mining across social, news, patents and other source types.
- Price2Spy: A seller that needs MAP violation detection and rule-based repricing from competitor price data.
- Prisync: An ecommerce seller that wants automated competitor price tracking and dynamic repricing.
- Prowly: A PR team that wants pitching, media monitoring and AI-citation targeting in one toolkit.
- Pulse: A team that wants Reddit lead discovery and AI-visibility scanning in one tool.
- Rankscale: Teams that want AI visibility tracking across many engines plus page-level AI readiness audits.
- Redreach: A team focused on Reddit that wants AI-guided replies and DM outreach.
- seoClarity Clarity ArcAI: Enterprise SEO teams that want AI-visibility data to drive content decisions.
- Signal AI: Enterprise risk, reputation and comms teams that need licensed premium media data and entity-level analysis.
- Syften: A team that wants simple community keyword alerts with API, webhook or MCP access.
- Visualping: A team that wants to be alerted when competitor pages such as pricing or products change.
Related
- Best AI visibility and brand monitoring tools: category shortlists with a disclosed method.
- Glossary: definitions of the terms that come up when comparing tools like this one.
Sources
- Crayon: https://www.crayon.co (checked Oct 2026)