BuzzSumo
Quick answer
BuzzSumo is a content research and media monitoring tool for finding content ideas, influencers and brand mentions across Facebook, X, Reddit, YouTube, TikTok, news and blogs, with an AI pitching tool for PR outreach and a public API. Content Creation is $199 a month, PR & Comms $299, Suite $499 and Enterprise $999 on annual billing only. A free trial needs no credit card. It lists no AI engines tracked.
Best for
Content and PR teams that want mention monitoring alongside content research and influencer discovery.
Not for
A team that wants AI answer visibility tracking, since BuzzSumo lists no AI engines.
Facts
Pricing
- Content Creation: $199/mo
- PR & Comms: $299/mo
- Suite: $499/mo
- Enterprise: $999/mo
From BuzzSumo's website, checked Oct 2026.
Free plan or trial
Free trial, no credit card, no commitment
From BuzzSumo's website, checked Oct 2026.
Sources covered
Facebook, Twitter/X, Reddit, YouTube, TikTok, news, blogs
API / MCP
BuzzSumo API with developer documentation
How MarketHQ compares
| Feature | MarketHQ | BuzzSumo |
|---|---|---|
| Entry price | Free (paid from $29/mo) | $199/mo |
| Free plan or trial | Free tier, no card required | Free trial, no credit card, no commitment |
| Sources covered | Hacker News, GitHub, RSS, Stack Overflow, Dev.to, Lobsters, Reddit, LinkedIn, YouTube, X, Perplexity, Product Hunt, Broader web crawl, Bluesky | Facebook, Twitter/X, Reddit, YouTube, TikTok, news, blogs |
| AI engines tracked | ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek | Not published |
| API / MCP | Yes, on every paid plan | BuzzSumo API with developer documentation |
Alternatives
- MarketHQ: tracks brand mentions across communities, news, blogs, social and AI answers, with gap analysis and action plans.
- Brandwatch: A large team that needs broad social coverage and has budget for an enterprise suite.
- Cision: PR and communications teams that need broadcast, print and journalist-outreach tools alongside AI visibility tracking.
- Contify: A market-intelligence team that wants multilingual news and filings coverage with sales battlecards.
- Critical Mention: PR teams that need broadcast monitoring and AI brand visibility in one place.
- Google Alerts: Anyone who wants free, zero-setup email alerts on a search term.
- Isentia: PR and communications teams in the APAC region that need broadcast and print monitoring alongside AI View.
- Meltwater: PR and communications teams that need broad media, social and AI-signal coverage in one suite.
- Mention: Small marketing teams that want one broad mention feed across the web, social and news.
- Onclusive: A PR or comms team that wants media monitoring bundled with multi-engine AI visibility tracking.
- Prowly: A PR team that wants pitching, media monitoring and AI-citation targeting in one toolkit.
- Pulsar: A global brand that needs audience intelligence across many languages and regional social platforms.
- Signal AI: Enterprise risk, reputation and comms teams that need licensed premium media data and entity-level analysis.
- Synthesio: Enterprise research teams that want consumer intelligence across social, search and ecommerce signals.
- Talkwalker Alerts: A team that only wants free alerts for brand, topic or competitor mentions, delivered by email, RSS or Slack.
- TVEyes: A PR or comms team that needs TV, radio, podcast and online video mention monitoring with API access.
Related
- Best AI visibility and brand monitoring tools: category shortlists with a disclosed method.
- Glossary: definitions of the terms that come up when comparing tools like this one.
Sources
- BuzzSumo: https://buzzsumo.com (checked Oct 2026)