Brand24
Quick answer
Brand24 is a social listening tool that tracks mentions across social platforms, news, blogs, forums and reviews, with sentiment analysis and a chatbot built on that monitoring data. Its entry Individual plan starts at $249 a month ($199 on annual billing), well above tools built for a small team watching a handful of competitors rather than running a full media-monitoring program.
Best for
Teams that need broad social and review coverage with sentiment scoring and already budget for a dedicated listening tool.
Not for
A small team mainly comparing itself against named competitors, since Brand24's entry price assumes a bigger monitoring program.
Facts
Pricing
- Individual: $249/mo
- Team: $349/mo
- Pro: $499/mo
- Business: $699/mo
- Enterprise: $1499/mo
From Brand24's website, checked Oct 2026.
Free plan or trial
14-day free trial, no credit card required
From Brand24's website, checked Oct 2026.
Sources covered
X (Twitter), Facebook, Instagram, YouTube, Spotify, news, LinkedIn, blogs, forums, reviews, Reddit, Telegram, TripAdvisor, App Store, TikTok
How MarketHQ compares
| Feature | MarketHQ | Brand24 |
|---|---|---|
| Entry price | Free (paid from $29/mo) | $249/mo |
| Free plan or trial | Free tier, no card required | 14-day free trial, no credit card required |
| Sources covered | Hacker News, GitHub, RSS, Stack Overflow, Dev.to, Lobsters, Reddit, LinkedIn, YouTube, X, Perplexity, Product Hunt, Broader web crawl, Bluesky | X (Twitter), Facebook, Instagram, YouTube, Spotify, news, LinkedIn, blogs, forums, reviews, Reddit, Telegram, TripAdvisor, App Store, TikTok |
| AI engines tracked | ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek | Not published |
| API / MCP | Yes, on every paid plan | Not published |
Alternatives
- MarketHQ: tracks brand mentions across communities, news, blogs, social and AI answers, with gap analysis and action plans.
Related
- Best AI visibility and brand monitoring tools: category shortlists with a disclosed method.
- Glossary: definitions of the terms that come up when comparing tools like this one.
Sources
- Brand24: https://brand24.com (checked Oct 2026)