Directory
Awario
Quick answer
Awario is a social listening tool that crawls billions of web pages daily for brand mentions across X, Facebook, Instagram, Reddit, YouTube, Vimeo, blogs, forums, news and the web. Features include sentiment analysis, boolean search, email alert digests, reach sorting and Awario Leads for lead generation. Starter is $49 a month ($29 billed annually), Pro $149 ($89) and Enterprise $399 ($249). A free trial runs on Starter, and a social listening API is offered.
Best for
Teams that want broad web and social mention tracking with lead generation built in.
Not for
A team that wants AI-answer tracking, since Awario lists no AI engines, or Hacker News and GitHub coverage, which it does not list.
Facts
Pricing
- Starter: $49/mo
- Pro: $149/mo
- Enterprise: $399/mo
From Awario's website, checked Oct 2026.
Free plan or trial
Free trial on the Starter plan, no charge if not upgraded
From Awario's website, checked Oct 2026.
Sources covered
X (Twitter), Facebook, Instagram, Reddit, YouTube, Vimeo, blogs, forums, news, the web
API / MCP
Social listening API offered
How MarketHQ compares
| Feature | MarketHQ | Awario |
|---|---|---|
| Entry price | Free (paid from $29/mo) | $49/mo |
| Free plan or trial | Free tier, no card required | Free trial on the Starter plan, no charge if not upgraded |
| Sources covered | Hacker News, GitHub, RSS, Stack Overflow, Dev.to, Lobsters, Reddit, LinkedIn, YouTube, X, Perplexity, Product Hunt, Broader web crawl, Bluesky | X (Twitter), Facebook, Instagram, Reddit, YouTube, Vimeo, blogs, forums, news, the web |
| AI engines tracked | ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek | Not published |
| API / MCP | Yes, on every paid plan | Social listening API offered |
Alternatives
- MarketHQ: tracks brand mentions across communities, news, blogs, social and AI answers, with gap analysis and action plans.
- Agorapulse: Teams that already manage social publishing and want listening added alongside it.
- Brand24: Teams that need broad social and review coverage with sentiment scoring and already budget for a dedicated listening tool.
- BrandBastion: A brand that wants social comments moderated around the clock with crisis sentiment flagged.
- Brandwatch: A large team that needs broad social coverage and has budget for an enterprise suite.
- Cision: PR and communications teams that need broadcast, print and journalist-outreach tools alongside AI visibility tracking.
- Critical Mention: PR teams that need broadcast monitoring and AI brand visibility in one place.
- F5Bot: A solo founder or small team that wants cheap or free alerts on Reddit, Hacker News and Lobsters.
- Hootsuite: Teams that want scheduling, publishing and listening in one platform.
- Isentia: PR and communications teams in the APAC region that need broadcast and print monitoring alongside AI View.
- Khoros: Enterprises that run branded communities and want social management and care in one suite.
- KWatch.io: A team that wants real-time keyword alerts across LinkedIn, X, Reddit and Hacker News at a low monthly price.
- Mention: Small marketing teams that want one broad mention feed across the web, social and news.
- NapoleonCat: Teams that want social scheduling, moderation and competitor benchmarking in one tool.
- Quid (NetBase Quid): Market research and insights teams that want broad data mining across social, news, patents and other source types.
- Notifier: A team that wants broad Reddit, Hacker News and social alerts with AI filtering at a modest monthly price.
- Octolens: Teams that want community and social monitoring with API and MCP access on every plan.
- Onclusive: A PR or comms team that wants media monitoring bundled with multi-engine AI visibility tracking.
- Pulsar: A global brand that needs audience intelligence across many languages and regional social platforms.
- ReplyGuy: A founder or small team that wants AI-drafted replies to Reddit and Twitter/X mentions of a product.
- Sendible: An agency that wants unlimited users per account and scheduling across multiple social channels.
- Social Searcher: A quick, no-signup check of public social mentions for a brand, hashtag or name.
- SocialPilot: A social scheduling team that also wants Facebook and Google Business review monitoring.
- Sprinklr: A large organization that wants social, listening, marketing and service tools from one vendor.
- Sprout Social: Teams that want social management plus listening and an AI research assistant in one platform.
- Syften: A team that wants simple community keyword alerts with API, webhook or MCP access.
- Synthesio: Enterprise research teams that want consumer intelligence across social, search and ecommerce signals.
- Zoho Social: A business already on Zoho apps that wants social scheduling and monitoring in the same suite.
Related
- Best AI visibility and brand monitoring tools: category shortlists with a disclosed method.
- Glossary: definitions of the terms that come up when comparing tools like this one.
Sources
- Awario: https://awario.com (checked Oct 2026)