Best AI visibility tools for agencies
Updated October 2026
Almost every AI-visibility tool was built to answer one brand's question: does an assistant name us when asked for a recommendation. An agency needs to ask that question for five or ten clients at once, each with its own prompt set, its own competitors and its own report. This list looks at six tools through that lens, using only what each vendor publishes on its own site: how many brands a plan covers, which engines it checks, what it costs and whether an agency-specific tier exists. It is also plain about our own limit: MarketHQ tracks one brand and its competitors per workspace and has no multi-client dashboard today.
Quick answer
MarketHQ is the pick when an agency wants each client's AI-answer check joined to competitor and community monitoring and a gap analysis with an action plan. It checks ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek weekly on paid plans, from $29 a month, but it has no multi-client dashboard, so an agency runs one workspace per client.
Key points
- MarketHQ turns each client's lost AI-answer questions into a gap analysis and action plan, starting on Lite at $29 a month per workspace.
- MarketHQ also watches competitors across news, blogs, forums and social for the same client, which gives an agency the conversations behind an AI answer, not only the score.
- Goodie publishes an Agency Growth tier and Scrunch sells Enterprise with a dedicated account team, so those two are the vendors here that speak to agencies directly.
What sources does MarketHQ cover?
Free: Hacker News, GitHub, RSS, Stack Overflow, Dev.to, Lobsters. Paid plans add Reddit, LinkedIn, YouTube, X, Perplexity, Product Hunt, Broader web crawl, Bluesky.
- Grouped Slack daily digest
- Drafted replies from your own strengths
- Gap analysis and action plans
- Weekly AI-answer visibility (paid plans)
- Chat over your own evidence
- API and MCP on every paid plan
- Flat capacity pricing, tiers differ by tracking volume only
- 7-day trial for $0.99 on Lite and Startup
- Free tier with no card and no end date
Method: every tool was read on its own website and included only if it publishes what it tracks and what it costs, or says plainly that it does not publish a price. Pricing, free plans and AI-engine coverage render live from our verified vendor records, so a figure here cannot drift from the vendor's own page. Ordering reflects fit for an agency managing AI-visibility tracking across several client brands, not market share, and MarketHQ is our own product, included for comparison rather than left off the list.
MarketHQ
A weekly check of how ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek answer a client's buying questions on paid plans, joined to competitor and community monitoring and a gap analysis with an action plan attached. It has no multi-client dashboard today, so an agency runs one workspace per client.
- Best for
- An agency that wants each client's AI-answer gaps turned into a concrete action plan, one workspace per client.
- Pricing
- Free (paid from $29/mo)
- Sources covered
- Hacker News, GitHub, RSS, Stack Overflow, Dev.to, Lobsters, Reddit, LinkedIn, YouTube, X, Perplexity, Product Hunt, Broader web crawl, Bluesky
- AI visibility
- Yes
Profound
Tracks up to nine answer engines on its Enterprise plan and adds Agent Analytics for AI-sourced traffic and attribution. Enterprise is a custom quote, and a limited free trial tier covers ChatGPT, Gemini and Google AI Overviews only.
- Best for
- An agency with a larger client that is happy to take a custom quote and wants broad engine coverage plus AI-traffic analytics.
- Pricing
- From $0/mo
- Sources covered
- Not published
- AI visibility
- Yes
AthenaHQ
Cross-platform AI-visibility tracking across eleven or more engines, with automated content-optimization recommendations and citation-source analysis. A free Essential plan carries 300 credits, and one credit equals one AI response, so a free test uses up quickly.
- Best for
- An agency that wants a free way to test AI-visibility tracking on one client before paying.
- Pricing
- From $0/mo
- Sources covered
- Not published
- AI visibility
- Yes
Scrunch
Tracks how a brand shows up in AI answers and audits pages for AI readability. The Core plan covers one brand workspace with five user licenses, and the Enterprise plan adds nine LLMs, API access, SSO and a dedicated account team.
- Best for
- An agency whose client team needs several user seats on one brand, or a larger client that needs an Enterprise account team.
- Pricing
- From $250/mo
- Sources covered
- Not published
- AI visibility
- Yes
Otterly.ai
Tracks a brand across ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot and more, with daily tracking and API or MCP access on higher plans. The entry plan is priced per prompt allowance, which keeps a first client cheap.
- Best for
- An agency testing AI-visibility tracking for one client at a low entry price.
- Pricing
- From $29/mo
- Sources covered
- Not published
- AI visibility
- Yes
Goodie
Tracks how AI models describe a brand and prioritizes fixes through Optimization Actions, with a Content Studio for AI-optimized content and attribution that connects visibility to revenue. Its pricing page lists an Agency Growth tier alongside brand plans.
- Best for
- An agency that wants tracking bundled with content generation and a vendor that lists an agency tier.
- Pricing
- Not published
- Sources covered
- Not published
- AI visibility
- Yes
What does an agency need from an AI-visibility tool that a single brand does not?
A way to manage several brands' prompt sets, competitors and citations without mixing one client's data into another's, plus pricing that does not simply multiply a per-brand price by the client count.
A single-brand user sets up one prompt set, watches one set of competitors and reads one report. An agency doing the same work for six clients needs that six times over, each kept separate and each exportable as its own deliverable. The questions to put to any vendor are concrete: how many brands does a plan cover, how many seats can read the results, is there an API for pulling data into the agency's own reporting, and does the vendor list an agency tier at all.
Most vendor pages answer only some of those questions, so this list sticks to what is published. Where a vendor does not state something, we say so rather than guess. That matters because an agency buys by the client: a plan that covers one brand workspace is a different purchase from a plan that covers ten, even if the sticker price looks similar.
Which of these speak to agencies directly?
Goodie lists an Agency Growth tier on its pricing page, and Scrunch sells an Enterprise plan with a dedicated account team; the rest are priced around one brand's prompt count and engine coverage.
Goodie's Agency Growth tier is priced at $330 a month billed quarterly or $275 a month billed annually as of October 2026, shown separately from its brand plans, which is the clearest published agency price in this group. Scrunch's Core plan includes one brand workspace and five user licenses, so a client-facing team can share seats on one brand, while its Enterprise plan adds API access, SSO and a dedicated account team for larger accounts.
Profound, AthenaHQ and Otterly.ai describe plans in terms of prompts, credits or engines for a brand rather than a count of client brands. That does not mean an agency cannot use them for several clients; it means the agency should ask the vendor how a second and third brand are billed before assuming a discount exists. Profound and Scrunch's Enterprise plan are the two that require a conversation first.
Does MarketHQ work for an agency's AI-visibility work?
Yes, one client at a time. MarketHQ checks a client's questions weekly across six AI assistants on paid plans, and each client runs in its own workspace because there is no multi-client dashboard today.
Each workspace holds one brand's competitors, keywords and AI-visibility questions, with capacity set by the plan: Lite covers 2 competitors, 10 keywords and 10 AI questions, Startup covers 5 competitors, 30 keywords and 60 questions, and Growth covers 10 competitors, 100 keywords and 120 questions. Tiers differ by tracking capacity only, so an agency picks the plan that matches the size of the client's category, not a different feature set.
What MarketHQ adds is the part after the score. It watches the client's competitors across news, blogs, forums and social, then joins the AI-answer result to a gap analysis and an action plan, with the evidence behind each conclusion one click away. Chat over the client's data answers follow-up questions, and the API and MCP server on paid plans let an agency pull results into its own reporting. For an agency that needs one view across many clients, a tool with an agency tier is the better fit.
What should an agency budget for AI-visibility tracking per client?
Start with a trial or free plan to test whether a client's category has a real AI-answer question, then move to a paid plan priced for that client, which runs from $29 a month on MarketHQ Lite and Otterly.ai Lite to custom quotes at the top.
MarketHQ Lite is $29 a month, and a 7-day trial costs $0.99 on Lite and Startup. Otterly.ai's Lite plan is also $29 a month for 15 search prompts across four engines. AthenaHQ's Essential plan is free with 300 credits, and Profound's free trial tier runs 50 prompts daily for 7 days, so both let an agency look at one client's category without a purchase order.
Above that, published agency-relevant prices in this group are Scrunch Core at $250 a month for one brand workspace and Goodie's Agency Growth tier. Profound's Enterprise plan is a custom quote. Prices here are as of October 2026 and render live from each vendor's own page, so check the vendor before quoting a client.
What would a five-client agency actually run for AI visibility?
Probably one workspace or subscription per client for the clients that need it, and a free test for the rest. The scenario below is illustrative, not measured.
Illustrative: a digital agency manages five clients across retail, software and hospitality. Three clients are unsure whether AI-answer visibility matters for their category, so the agency tests a free plan or trial for each, using the same ten buyer questions per client.
One software client sees competitors named where it is absent, so the agency moves that client to a MarketHQ Lite workspace at $29 a month and uses the gap analysis to decide which pages and communities to work on. It bills that line item through to the client. A larger client that wants broad engine coverage and a dedicated contact is a candidate for an Enterprise conversation with Profound or Scrunch.
Frequently asked questions
Does any AI-visibility tool here support multiple clients from one login?
Goodie lists an Agency Growth tier, which is the clearest agency offer published here. MarketHQ has no multi-client dashboard today, so each client runs in its own workspace. Scrunch's Core plan covers one brand workspace. Confirm multi-brand billing with any vendor before buying.
What is the cheapest way for an agency to test AI-visibility tracking for a client?
Start with MarketHQ: a $0.99 trial on Lite, then $29 a month, adds competitor monitoring to the weekly check of six AI engines. AthenaHQ's free Essential plan and Profound's limited free trial are also zero-cost ways to look at one client's category first.
Why does Profound not publish a price?
Profound lists an Enterprise plan with tailored packages rather than a posted price, alongside a limited free trial tier. That means no self-serve comparison is possible past the trial. An agency that wants Profound's coverage of up to nine answer engines should plan for a sales conversation.
Does MarketHQ track more than AI answers for an agency's clients?
Yes. MarketHQ adds competitor and community monitoring alongside its weekly AI-answer check, and turns the combination into a gap analysis with an action plan. The free plan covers news, blogs, forums and a taste of Bluesky. Paid plans add social networks, Reddit, LinkedIn and YouTube.
Can an agency pull AI-visibility data into its own reports?
MarketHQ includes an API and an MCP server on paid plans. Otterly.ai offers API and MCP access on higher plans, AthenaHQ sells API access as a paid add-on on Starter, and Scrunch and Profound include API access on Enterprise. Check which plan unlocks it before promising clients a feed.
Should an agency buy one AI-visibility tool for all its clients?
Only if a vendor's published plan covers several brands. Most plans here are described per brand, so ask how additional clients are billed. MarketHQ is priced per workspace by tracking capacity, which keeps each client's cost easy to pass through, and the blog guide on agency benchmarking covers the method.
Related
- MarketHQ vs Profound — the enterprise-leaning AI-visibility comparison, side by side
- MarketHQ vs Otterly.ai — how the two compare on price and engine coverage
- How agencies benchmark client AI visibility — the method that works with any tool on this list
- Best brand monitoring tools for agencies — the same multi-client question for general listening tools
- Best AI visibility tools for small business — the single-brand version of this same category
- All category guides — every list we checked the same way
Sources
- Profound pricing: https://www.tryprofound.com/pricing (verified 2026-10-08)
- AthenaHQ pricing: https://athenahq.ai/pricing (verified 2026-10-08)
- Scrunch pricing: https://scrunch.com/pricing (verified 2026-10-08)
- Otterly.ai pricing: https://otterly.ai/pricing (verified 2026-10-08)
- Goodie pricing: https://higoodie.com/pricing/ (verified 2026-10-08)