MarketHQ vs Mention: a published price, or an enterprise sales call?
Updated October 2026
Mention is a social-listening and media-monitoring tool, and a reasonable one for a brand tracking consumer social, news, blogs and review sites. As of October 2026, Mention no longer sells its old Solo, Pro or Pro Plus self-serve plans to new customers: the only option is a single "Company" plan with no public price, and the figure is gated behind a form. MarketHQ publishes a price for every tier, starting at $29 a month, checks six AI engines weekly on every paid plan, and turns the gaps into an action plan on top of social, news and blog monitoring, for any company tracking its brand and competitors. Every Mention fact below is dated 1 October 2026 and cited to mention.com.
Quick answer
MarketHQ checks weekly whether ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek name you, turns gaps into an action plan, and tracks social, news and blog mentions, all from $29 a month at a published price. Mention discontinued its self-serve plans; the only option now is a Company plan with no public price, gated behind a sales form. Choose Mention for its review-site breadth; choose MarketHQ for a price you can see today.
Key points
- MarketHQ publishes a price at every tier from $29/month; Mention's self-serve plans are discontinued, leaving one Company plan with no public price.
- MarketHQ includes chat over your evidence and an API and MCP on paid plans; countries run from 1 on Lite to 10 on Enterprise.
- MarketHQ includes weekly AI-answer visibility on every paid plan; Mention's own site lists no AI-answer tracking feature.
- MarketHQ turns mentions and AI-answer gaps into gap analysis and action plans.
Why choose MarketHQ instead of Mention?
MarketHQ tells you a real price before you talk to anyone, and includes AI-answer visibility on every paid plan.
Mention's move to a single enterprise-only Company plan means there's no number to compare until you've filled out a form and talked to sales. MarketHQ publishes every price, with no free plan: Lite $29, Startup $99, Growth $199/mo, with a 4-day trial on Lite and Startup, charged on day 4.
The source lists differ too. Mention names consumer social, web and 75+ review sites; MarketHQ covers news, blogs and social, with public communities as one part of the list, and checks six AI assistants weekly on top. Gaps become an action plan, and a plan's AI questions are shared across its countries: 1 on Lite, 3 on Startup, 5 on Growth, 10 on Enterprise.
Choose Mention if you're ready for an enterprise sales process and want its review-site breadth. Choose MarketHQ if you'd rather see a real price today and start self-serve.
What sources does MarketHQ cover?
Every plan: Hacker News, GitHub, RSS, Stack Overflow, Dev.to, Lobsters, Reddit, LinkedIn, YouTube, X, Perplexity, Broader web crawl, Bluesky.
- Grouped Slack daily digest
- Drafted replies from your own strengths
- Gap analysis and action plans
- Weekly AI-answer visibility (paid plans)
- Chat over your own evidence
- API and MCP on every paid plan
- Flat capacity pricing, tiers differ by tracking volume only
- 4-day trial on Lite and Startup, charged on day 4
- Free one-time check, no account needed
| Feature | MarketHQ | Mention |
|---|---|---|
| Self-serve plans | No free plan. Lite $29, Startup $99, Growth $199/mo, all published | Discontinued as of October 2026: Solo, Pro and Pro Plus no longer sold to new customers |
| Current plan | Four tiers, every price published | One plan, "Company," no public price |
| Free trial | 4 days free on Lite and Startup | Offered, trial length not stated |
| AI-answer visibility | Yes, weekly across six assistants on every paid plan | No AI-answer or AI-visibility feature named on its own pages |
| Social, news, blog mentions | Yes, on every paid plan | Yes, core product, plus 75+ review sites |
| Reddit, Hacker News, GitHub, Stack Overflow | Yes, as one part of coverage. Reddit is on paid plans | Reddit only; GitHub, Hacker News and Stack Overflow not named |
| Gap analysis and action plans | Yes, across AI answers and the web | Not published |
| Setup time | Self-serve signup, minutes | Sales form before a price is shown |
| Best fit | Any company that wants a published price, AI visibility, gap analysis and an action plan | Enterprise buyers who want review-site breadth and are fine with a sales process |
What happened to Mention's pricing?
As of October 2026, Mention's Solo, Pro and Pro Plus self-serve plans are discontinued; the only plan sold to new customers is Company, with no public price.
The pricing page shows a single plan described as tailored to your organization's monitoring needs, with the figure gated behind a "Starting at $" form. A "Start a free trial" button is offered, but the page states no trial length.
That's an enterprise, contact-sales model now, not a self-serve signup. You talk to someone before you see a number, which is a different buying motion from a published $29-a-month plan you can start today.
Does Mention track AI-answer visibility?
No. Mention's own pages list social, web and review-site monitoring, not AI-answer tracking.
That gap matters because buyers increasingly ask an AI assistant directly rather than searching or browsing reviews. Mention, like most social-listening tools, tracks what's posted publicly after the fact; it doesn't check what ChatGPT or Claude says when someone asks for a recommendation.
MarketHQ checks six AI assistants weekly on every paid plan, and feeds the result into the same gap analysis as the rest of your tracked mentions.
Which sources does each tool actually cover?
Mention covers consumer social, web and 75+ review sites. MarketHQ covers news, blogs and social, adds Reddit on paid plans, and checks AI answers weekly.
Mention's platform list (Facebook, Instagram, Twitter/X, Reddit, TikTok, Pinterest, YouTube, news, blogs, forums, review sites) doesn't name GitHub, Hacker News, Stack Overflow or Dev.to. MarketHQ doesn't track Instagram, TikTok, Facebook or review sites today, worth saying plainly.
If your buyers' research happens partly in AI answers and public communities, MarketHQ covers ground Mention doesn't, and turns it into gap analysis and an action plan. If review-site breadth is the priority, Mention's coverage there is real.
Which should you choose: MarketHQ or Mention?
Choose Mention for enterprise-contract review-site breadth; choose MarketHQ for a published price and AI-answer visibility you can start using today.
Both serve real needs depending on your buying process and source priorities.
- Choose MarketHQ if you want a published price and a self-serve signup, not a sales form.
- Choose MarketHQ if AI-answer visibility checked weekly matters to you.
- Choose Mention if review-site breadth across 75+ platforms is the priority and an enterprise contract is fine.
Where does Mention win?
Mention wins on review-site breadth under an enterprise contract. Choose MarketHQ when a published price and AI-answer visibility matter more.
More than 75 review sites, monitored alongside social and news, is real coverage none of MarketHQ's sources replace.
MarketHQ wins on price transparency and AI visibility: published tiers from $29, checked weekly across six assistants, plus gap analysis, an action plan and chat over your evidence.
- Choose Mention if review-site monitoring across 75+ platforms is the job you're hiring for.
- Choose Mention if your team needs listening, publishing and scheduling in one seat.
- Choose Mention if an enterprise procurement process is already how you buy software.
Frequently asked questions
Does Mention still publish self-serve pricing?
No. As of October 2026, Mention discontinued its self-serve Solo, Pro and Pro Plus plans. The only option is a single Company plan, with the price gated behind a sales form and no public figure.
Does Mention track GitHub, Hacker News, or Stack Overflow?
MarketHQ covers public communities, GitHub, Hacker News and Stack Overflow among them, as one part of its source list. Mention's own pages name Facebook, Instagram, Twitter/X, Reddit, TikTok, Pinterest, YouTube, news, blogs, forums and reviews, not those three.
Does Mention track AI visibility?
MarketHQ checks weekly across six AI assistants on every paid plan from Lite up. Mention's own pages list no AI-answer or AI-visibility tracking feature.
Who should choose MarketHQ over Mention?
Any company that wants a published, self-serve price, weekly AI-answer visibility and an action plan, rather than an enterprise sales process for a plan with no public figure.
Related
- AI visibility for any company tracking its market — how the AI-answer side works, in more depth
- MarketHQ vs Brandwatch — the same demo-gated-pricing trade-off against a bigger enterprise suite
- All comparisons — every head-to-head we verified
- Pricing — what the four tiers cost
Sources
- Mention pricing: https://mention.com/en/pricing/ (verified 2026-10-01)