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Best ChatGPT brand tracking tools

Updated October 2026

ChatGPT is the first engine every tool in this category names. The differences that matter are how many prompts you can run against it, how often it refreshes, and whether a vendor treats ChatGPT as one engine among many or builds specifically around it, like Otterly.ai's ChatGPT Ads Tracking feature. This list only includes tools that explicitly name ChatGPT as tracked on their own site, alongside MarketHQ, which checks ChatGPT weekly as one of six engines. A vendor that will not say which engines it tracks, or buries the answer behind a demo request, is left off rather than guessed at.

Quick answer

MarketHQ checks ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek every week as part of one weekly run, rather than selling ChatGPT tracking as its own product. Otterly.ai and Peec AI are dedicated multi-engine trackers that put ChatGPT first in their own marketing. Ahrefs Brand Radar and LLMrefs lean on a prompt database built from real search queries. Waikay and Evertune track ChatGPT at opposite ends of price, and Onclusive folds ChatGPT tracking into a PR-and-media-monitoring platform.

Key points

  • MarketHQ tracks ChatGPT alongside five other AI engines in the same weekly run, not as a standalone add-on.
  • MarketHQ ties a ChatGPT miss to the community mentions and sources behind it, then writes a gap analysis.
  • Paid ChatGPT trackers here range from $29 a month at MarketHQ Lite and Otterly.ai Lite to $800 a month at Evertune.

What sources does MarketHQ cover?

Free: Hacker News, GitHub, RSS, Stack Overflow, Dev.to, Lobsters. Paid plans add Reddit, LinkedIn, YouTube, X, Perplexity, Product Hunt, Broader web crawl, Bluesky.

Hacker NewsGitHubStack OverflowDev.toLobstersRSSRedditLinkedInXYouTubeBlueskyProduct HuntDocs & changelogs
  • Grouped Slack daily digest
  • Drafted replies from your own strengths
  • Gap analysis and action plans
  • Weekly AI-answer visibility (paid plans)
  • Chat over your own evidence
  • API and MCP on every paid plan
  • Flat capacity pricing, tiers differ by tracking volume only
  • 7-day trial for $0.99 on Lite and Startup
  • Free tier with no card and no end date

Method: every vendor fact here was read on the vendor's own site on October 8, 2026 and is listed only if the vendor names ChatGPT specifically among what it tracks. Prices are quoted only where a figure renders on the page. Ordering follows how dedicated each tool is to AI-engine tracking, from dedicated trackers to add-on modules inside a wider platform, not popularity. Nothing here is paid placement, and MarketHQ is our own product.

  1. MarketHQ

    Checks ChatGPT alongside Claude, Gemini, Perplexity, Grok and DeepSeek in the same weekly run, then connects a missed or wrong ChatGPT answer to the community mentions and sources behind it, with a gap analysis and action plan attached.

    Best for
    Teams that want ChatGPT tracked alongside the other major engines and the evidence behind each answer, not ChatGPT alone.
    Pricing
    Free (paid from $29/mo)
    Sources covered
    Hacker News, GitHub, RSS, Stack Overflow, Dev.to, Lobsters, Reddit, LinkedIn, YouTube, X, Perplexity, Product Hunt, Broader web crawl, Bluesky
    AI visibility
    Yes

  2. Otterly.ai

    Tracks ChatGPT alongside Google AI Overviews, Perplexity and Microsoft Copilot on its base plan, with Claude, AI Mode and Gemini as add-ons, and lists a ChatGPT Ads Tracking feature.

    Best for
    Teams that specifically want ChatGPT ads tracked, not just its text answers.
    Pricing
    From $29/mo
    Sources covered
    Not published
    AI visibility
    Yes

  3. Peec AI

    Built for marketing teams tracking ChatGPT, Perplexity and Gemini, with daily tracking, 50 prompts and unlimited users on its Starter plan, and an MCP server and API for connecting to Claude, Cursor or n8n.

    Best for
    SEO and content teams that want daily ChatGPT tracking with no per-seat limit.
    Pricing
    Not published
    Sources covered
    Not published
    AI visibility
    Yes

  4. Ahrefs Brand Radar

    Runs 462 million-plus search-backed prompts through AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot and stores every response; Ahrefs calls it the largest AI visibility database. Custom prompts start at $50 a month.

    Best for
    Ahrefs customers, whose paid plans already include free AI prompts, and teams that want a large prompt database.
    Pricing
    From $50/mo
    Sources covered
    YouTube, TikTok, Reddit
    AI visibility
    Yes

  5. LLMrefs

    Tracks 500 prompts for brand mentions, sources and fan-out queries against ChatGPT, including GPT-5, with weekly reports refreshed automatically and geo-targeting across more than 50 countries and 20 languages.

    Best for
    Teams running ChatGPT visibility checks across multiple markets and languages at once.
    Pricing
    From $79/mo
    Sources covered
    Not published
    AI visibility
    Yes

  6. Waikay

    Tracks brand visibility in prompts against competitors across ChatGPT, Google, Claude and Perplexity (Sonar), spots hallucinations and knowledge gaps, and covers 40-plus countries and 13 languages. Its Small Teams plan is $69.95 a month.

    Best for
    Brand managers who want ChatGPT checked for factual errors about their brand, not only mentions.
    Pricing
    From $24.95/mo
    Sources covered
    Not published
    AI visibility
    Yes

  7. Evertune

    Tracks 100,000 prompts across 11 AI models, including ChatGPT, for $800 a month on its Pro plan, with competitive benchmarking across models. The highest published entry price on this list.

    Best for
    Large brands treating ChatGPT visibility as a measured marketing channel with a dedicated budget.
    Pricing
    From $800/mo
    Sources covered
    Not published
    AI visibility
    Yes

  8. Onclusive

    Monitors ChatGPT alongside Gemini, Grok, Claude and Perplexity inside its GEO Analytics product, starting at $105 a month (annual plan) for ChatGPT-only tracking with 80 prompts in one country, and scaling to five engines on its Professional plan.

    Best for
    PR and comms teams that want ChatGPT tracking next to traditional media monitoring in one platform.
    Pricing
    From $105/mo
    Sources covered
    print, online, broadcast, social
    AI visibility
    Yes

Why do so many vendors track ChatGPT first?

Because every vendor in this category treats ChatGPT as the baseline engine its plans must cover.

Of the eight tools here, every one tracks ChatGPT on its lowest paid tier; Onclusive's Starter GEO Analytics plan, for example, tracks ChatGPT and nothing else at the entry price, adding other engines only on higher tiers.

That makes ChatGPT the one engine you can compare prices on directly, since it is the constant across otherwise very different products: a media-monitoring platform (Onclusive), a prompt database (Ahrefs Brand Radar), and dedicated prompt trackers (Otterly.ai, Peec AI, LLMrefs, Waikay, Evertune). A buyer shopping this list by price alone is really shopping for ChatGPT coverage with a different set of extras attached, which is why reading past the headline price to what each plan's ChatGPT tier actually includes matters more here than in most categories.

What does ChatGPT-specific tracking actually check for?

Whether the brand is named at all, how it is described, and for some tools whether the answer is wrong.

Most tools report a simple named-or-not result against a prompt set you define. Waikay goes further and explicitly checks for hallucinations, meaning it flags when ChatGPT states something false about a brand, not just when it says nothing. That distinction matters more than it first sounds: a brand that ChatGPT never mentions has a visibility problem, but a brand ChatGPT mentions incorrectly, with the wrong price, the wrong feature set, or a discontinued plan, has a correction problem that a simple named-or-not report would never flag.

Otterly.ai is the only tool here with a named ChatGPT Ads Tracking feature, which covers a different surface from the text answer itself.

What does ChatGPT tracking cost?

From $29 a month at MarketHQ and Otterly.ai to $800 a month at Evertune.

MarketHQ Lite and Otterly.ai Lite are both $29 a month. Onclusive's narrowest GEO Analytics tier, ChatGPT only, starts at $105 on an annual plan. Waikay's Small Teams plan is $69.95 (it also lists a limited-time $24.95 early-adopter offer), LLMrefs lists $79 as a limited-time price, and Ahrefs Brand Radar's custom-prompt tier starts at $50. Peec AI shows its prices only through an interactive calculator, so we quote none.

At the top, Evertune's $800-a-month Pro plan tracks 100,000 prompts across 11 models, ChatGPT included. Onclusive's Professional GEO Analytics tier, which adds four more engines beyond ChatGPT, starts at $1,255 a month on an annual plan.

  • Under $100: MarketHQ, Otterly.ai, Waikay, LLMrefs, Ahrefs Brand Radar custom prompts.
  • $100 to $300: Onclusive Starter and Essential GEO Analytics.
  • $800-plus: Evertune, Onclusive Professional.

Which tools track ChatGPT alongside the most other engines?

LLMrefs and Evertune claim the widest coverage, each naming 10 or more AI models including ChatGPT.

LLMrefs lists ChatGPT (GPT-5), Google AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI and DeepSeek, ten models in total. Evertune names 11 models. MarketHQ tracks six: ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek, deliberately narrower and the same set on every paid plan rather than gated by tier.

Onclusive's coverage depends entirely on plan: ChatGPT only at the entry price, five engines at Professional. That gating pattern, breadth tied to price tier, is common across this list and worth checking before assuming a quoted engine count applies to the plan you would actually buy.

Is ChatGPT tracking alone enough?

Rarely. A buyer who asks ChatGPT usually also checks Perplexity or Google, so single-engine tracking tends to miss half the picture.

Every tool on this list tracks at least one other engine on some plan. The exception is Onclusive's cheapest tier, which is ChatGPT only for teams not ready to pay for broader coverage yet.

MarketHQ's answer is to never sell ChatGPT alone: every paid plan checks the same six engines, on the view that a gap analysis built from one engine's answer is less reliable than one built from a pattern across several engines asked the same question. A brand that is missing everywhere needs a different fix than one that is missing only on Perplexity while ChatGPT already names it correctly, and single-engine tracking cannot tell the two apart.

How should you test a ChatGPT tracker before paying?

Run your own buying questions through ChatGPT by hand first, then compare the tool's report to what you saw.

Pick ten questions a buyer would really ask, run them in ChatGPT yourself, and note whether your brand is named and what is said. Then set up the same ten in the tracker's trial or free plan, if it has one. If the report disagrees with what you saw, ask the vendor how prompts are run and how often, since answers vary from run to run.

Check three things on every tool: how many prompts the plan covers, which engines are included at that price rather than as add-ons, and how often results refresh. Otterly.ai lists daily tracking, LLMrefs lists weekly reports, and MarketHQ checks weekly, so the refresh rate differs even where the headline price matches.

What would checking ChatGPT alone actually miss?

Usually the fact that a competitor's advantage is bigger on a different engine entirely. The scenario below is illustrative, not measured.

Illustrative: a SaaS company tracks 20 ChatGPT prompts and finds it is named in 12 of them, which looks fine in isolation and might end the investigation right there.

Checking the same 20 prompts against Perplexity and Gemini might show the brand missing in 18 of 20, a much worse pattern that ChatGPT-only tracking would never surface. MarketHQ's weekly run across six engines exists specifically to catch that kind of asymmetry before it is mistaken for a solved problem.

The team in this scenario would reasonably conclude, from ChatGPT alone, that AI visibility is a minor issue worth revisiting next quarter. The same team looking at all six engines would see a brand that is effectively invisible outside one assistant, which is a different problem with a different urgency attached to it, and one that a single-engine subscription would have left them unaware of for another quarter.

Frequently asked questions

Is ChatGPT the most important AI engine to track?

It is the engine every tool here names first. It is not necessarily where a specific brand's buyers spend the most time; Perplexity and Gemini can matter more depending on the audience.

What is the cheapest ChatGPT tracking tool?

Start with MarketHQ Lite at $29 a month; Otterly.ai Lite is the same price. Waikay lists a limited-time $24.95 early-adopter plan, and Ahrefs Brand Radar's custom-prompt tier starts at $50.

Does any tool check whether ChatGPT states something false?

Waikay does, explicitly flagging hallucinations and knowledge gaps about a brand rather than only reporting whether it is mentioned at all.

Can I track ChatGPT's ads, not just its text answers?

Otterly.ai is the only tool here with a named ChatGPT Ads Tracking feature, separate from its text-answer tracking.

Do these tools track ChatGPT only, or other engines too?

All eight track at least one other engine on some plan. LLMrefs and Evertune claim the widest coverage at 10 and 11 models; MarketHQ checks six on every paid plan, the same set regardless of tier.

Is it worth paying for ChatGPT tracking if a brand has no AI visibility yet?

Run the buying questions through ChatGPT by hand first. If the brand is already missing, a low-cost tracker like MarketHQ Lite confirms the pattern before a bigger budget is justified.

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Sources

  • Otterly.ai pricing: https://otterly.ai/pricing (verified 2026-10-08)
  • Peec AI home page: https://peec.ai (verified 2026-10-08)
  • Peec AI pricing: https://peec.ai/pricing (verified 2026-10-08)
  • Ahrefs Brand Radar: https://ahrefs.com/brand-radar (verified 2026-10-08)
  • LLMrefs home page: https://llmrefs.com (verified 2026-10-08)
  • Waikay home page: https://waikay.io (verified 2026-10-08)
  • Evertune pricing: https://www.evertune.ai/pricing (verified 2026-10-08)
  • Onclusive GEO Analytics: https://onclusive.com/products/geo-analytics/ (verified 2026-10-08)