Best AI visibility tools and platforms for tracking your brand in AI answers
Updated October 2026
AI visibility tools answer one question: when a buyer asks ChatGPT, Gemini or Perplexity which product to choose, is your brand in the answer, and who is named instead? The twelve tools below all publish what they track. They differ on which engines the base price includes, how many prompts you get, how often answers are checked, and whether the tool helps you change the result or only reports it.
Quick answer
MarketHQ is the pick if you want AI-answer tracking joined to Reddit, news, blogs and social mentions, with a gap analysis and action plan, from $29 a month. Otterly.ai and Rankscale.ai are the cheapest dedicated trackers. Peec AI and Promptwatch check daily from $95. Profound, Scrunch AI, Goodie AI and Evertune suit larger marketing teams, and Ahrefs Brand Radar fits teams already paying for Ahrefs.
Key points
- MarketHQ asks your questions in ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek every week on paid plans, with no engine add-ons.
- MarketHQ tracks Reddit, news, blogs and social for the same competitors and turns lost questions into an action plan.
- Published entry prices run from $20 to $800 a month; Profound showed no self-serve price on the pages we read.
What sources does MarketHQ cover?
Every plan: Hacker News, GitHub, RSS, Stack Overflow, Dev.to, Lobsters, Reddit, LinkedIn, YouTube, X, Perplexity, Broader web crawl, Bluesky.
- Grouped Slack daily digest
- Drafted replies from your own strengths
- Gap analysis and action plans
- Weekly AI-answer visibility (paid plans)
- Chat over your own evidence
- API and MCP on every paid plan
- Flat capacity pricing, tiers differ by tracking volume only
- 4-day trial on Lite and Startup, charged on day 4
- Free one-time check, no account needed
Method: every tool was read on its own website between 14 September and 8 October 2026, and each entry carries the month we read it. Prices are quoted only where the vendor shows them; Peec's Pro and Advanced figures use its pricing-page calculator. MarketHQ is our own product and is listed first; the rest run roughly from self-serve to enterprise and are not ranked. Nothing here is paid placement.
MarketHQ
Market intelligence with AI visibility: a weekly read on how six AI assistants answer buying questions, then a gap analysis, an action plan and chat over the evidence.
- Best for
- Marketing teams, founders and agencies that want the AI-answer score, the conversations behind it and the next step in one place.
- Pricing
- Lite $29, Startup $99, Growth $199/mo; custom plans from $499. Lite and Startup start with a 4-day trial, charged on day 4. Growth is charged at signup. Tiers differ by tracking capacity only: countries run from 1 on Lite to 10 on Enterprise, with AI questions shared across countries.
- Sources covered
- ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek weekly, plus social networks, labelled mentions, Reddit, X, LinkedIn, YouTube, Bluesky, blogs, forums and RSS, all on every paid plan.
- AI visibility
- Yes
Otterly.ai
The cheapest dedicated AI-search tracker with a full published price list. You build a prompt library of the questions prospects ask, and it reports brand mentions, cited links and share of voice against competitors.
- Best for
- Small teams that want a prompt set tracked daily without a large contract.
- Pricing
- Lite $29 a month; Standard $189; Premium $489; Enterprise custom from $1,000 a month, as of September 2026.
- Sources covered
- ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan; Claude, Google AI Mode and Gemini cost extra as add-ons.
- AI visibility
- Yes
Rankscale.ai
Credit-metered rather than seat-metered, which suits a team that wants to track many prompts occasionally rather than a few constantly. It also runs page audits, and its Growth plan adds white-label options and 50 brand dashboards.
- Best for
- Teams that would rather buy a pool of checks than a fixed prompt count.
- Pricing
- Essentials starting at $20 a month; Pro $99; Growth $385; Enterprise $780, plus a custom plan. 7-day free Pro trial, as of September 2026.
- Sources covered
- ChatGPT, Perplexity, Gemini, DeepSeek, Mistral, Claude, Grok and Copilot.
- AI visibility
- Yes
OpenScout
Starts from community threads: it tracks which threads Google and AI cite for your buyers' questions and who gets named inside them, and sells a done-for-you tier that writes the replies.
- Best for
- Founders who want AI citations traced back to the specific threads that produced them.
- Pricing
- Starter listed at $69 a month, marked down from $89; Autopilot $199; a custom multi-brand tier by request. 3-day free trial, no credit card, as of October 2026.
- Sources covered
- Reddit, matched against your keywords and subreddits.
- AI visibility
- Yes
Peec AI
Daily AI-answer tracking for brands and agencies, counted in prompts, models and projects, with recommended actions and separate agency pricing for teams running several clients.
- Best for
- Teams and agencies that need answers checked every day.
- Pricing
- Starter $95 a month for 50 prompts across 3 models, checked daily, one project; Pro $245 for 150 prompts and 2 projects; Advanced $495 for 350 prompts and 5 projects. API is Enterprise only, as of October 2026.
- Sources covered
- AI answers only. The pricing page names no source outside AI answers and does not list the three Starter models.
- AI visibility
- Yes
Promptwatch
Checks AI answers daily and adds two features rare in this category, crawler-log visibility and conversion tracking, next to competitor analysis and a content gap analysis.
- Best for
- Teams that want crawler and conversion data tied to AI-answer tracking.
- Pricing
- Essential $95 a month with a 7-day free trial; Professional $245; Business $579, as of October 2026.
- Sources covered
- AI-answer tracking, crawler logs and conversion data; no non-AI sources named.
- AI visibility
- Yes
AthenaHQ
The only AI-visibility-first vendor here with a standing free tier rather than a trial. It meters in credits, one credit per AI response, and adds a content-optimisation agent on the paid plan.
- Best for
- Teams that want to test the category before committing a budget to it.
- Pricing
- Essential free with $25 of credit, listed as 300 credits; Starter $295 a month with 3,600 credits and a 17% annual discount; Enterprise custom. API access is a paid add-on, as of September 2026.
- Sources covered
- ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot on the free tier; 11 models including Claude, Grok, DeepSeek and Mistral on Starter.
- AI visibility
- Yes
Profound
The best-known name in the category, with prompt-volume research and up to nine tracked engines at the top end. There is no self-serve monthly plan: you start on a trial and move to a sales-led contract.
- Best for
- Marketing teams with budget for a custom deal who want engine depth and prompt-volume data.
- Pricing
- Free 7-day trial with 50 prompts a day across ChatGPT, Gemini and Google AI Overviews; after that a credit-based Agency Growth plan or custom Enterprise, neither with a published price, as of September 2026.
- Sources covered
- ChatGPT, Gemini and Google AI Overviews on the trial; up to nine engines on Enterprise.
- AI visibility
- Yes
Scrunch AI
Sold on personas and industry prompt libraries rather than a prompt list you assemble yourself, with agent-traffic monitoring and page audits included. Priced for a marketing team, not a founder.
- Best for
- Companies that want a prepared prompt set and several seats from day one.
- Pricing
- Starter $300 a month, or $250 billed annually; Growth $500 or $417; Enterprise custom. 7-day free Starter trial with no credit card, as of September 2026.
- Sources covered
- ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta.
- AI visibility
- Yes
Goodie AI
Treats AEO as a channel to run, bundling a monthly quota of optimisation actions with the tracking. Model coverage is what scales with price, and agencies get their own plans.
- Best for
- Teams buying execution alongside measurement.
- Pricing
- Core $399 a month with 5 models and 100 prompts; Pro $999 with 8 models and 250 prompts; Enterprise custom with up to 12 models; Agency Growth plan $275 a month annual, $330 quarterly. 7-day free trial on Core, as of October 2026.
- Sources covered
- ChatGPT, Google AI Overviews, Perplexity, AI Mode and Copilot on Core; Gemini, Alexa and Sparky added on Pro; Claude, Meta, DeepSeek and Grok on Enterprise.
- AI visibility
- Yes
Evertune
The enterprise end of the category, sold on volume and statistics. It samples each prompt 100 times per model, draws prompt volumes from a panel of over 150 million real conversations, and attaches content production and AI retargeting ads.
- Best for
- Large brands treating AI answers as a measured, paid marketing channel.
- Pricing
- Pro $800 a month with 100,000 prompts across 11 AI models, daily, weekly or monthly tracking and 25 AI-optimised articles a month; Enterprise custom. No free tier or trial on the pricing page, as of October 2026.
- Sources covered
- ChatGPT, Claude, Gemini, Google AI Overviews, AI Mode, Perplexity, Copilot, DeepSeek and Meta are named on its home page; the pricing page counts 11 models.
- AI visibility
- Yes
Ahrefs Brand Radar
Not a standalone product. If you already pay for Ahrefs, it is the cheapest way to start, and it reports Reddit and YouTube visibility in the same view as AI answers.
- Best for
- Existing Ahrefs customers who want AI answers next to their rank tracking.
- Pricing
- An add-on requiring an Ahrefs subscription. Custom prompts start at $50 a month; the AI Visibility Index is $199 a month, as of September 2026.
- Sources covered
- Google AI Overviews and AI Mode, Gemini, Perplexity, ChatGPT, Copilot and Claude, plus YouTube and Reddit.
- AI visibility
- Yes
What does an AI visibility tool actually do?
It asks AI assistants a fixed set of buying questions on a schedule, records whether your brand is named and which pages get cited, and charts that against your competitors.
The mechanics are close to identical across the category. You supply a prompt set, the tool runs it against a list of engines, and you get named-or-not, share of voice and the citation list. What differs is how many prompts, how many engines, how often, and whether anything is attached to the measurement.
That is why prices in this list run from $20 to $800 a month for what looks like the same chart. You are buying prompt volume and engine breadth, and at the top end, people, statistics and content production.
Which AI visibility platform suits a lean marketing team?
One with a low entry price, a short fixed question list and a clear next step; engine count and prompt volume matter less at this size.
A team of five with no SEO hire rarely needs 100,000 prompts. It needs 10 to 20 honest buyer questions, checked on a schedule, and a short list of pages to publish or fix. Rankscale.ai Essentials from $20, Otterly.ai Lite at $29 for 15 prompts and MarketHQ Lite at $29 for 10 questions across six engines all fit that budget, and AthenaHQ's free Essential tier lets you test before paying.
The difference is what arrives after the score. Otterly.ai and Rankscale.ai report where you are named and leave the interpretation to you. MarketHQ adds the Reddit threads, news and social posts about you and your competitors, and writes the gaps up as an action plan you can work through.
Which tools show the sources AI answers cite?
Most record the links an answer cites; fewer show the wider conversation behind answers that cite nothing.
Otterly.ai reports cited links, Evertune's Content Analytics shows which domains and URLs are teaching AI about your brand, and OpenScout traces AI citations back to specific threads. MarketHQ lists the links each answer cited, per question and per engine, with no single ranked report across all answers.
Many answers cite nothing because the model answers from memory. Those answers still reflect what forums, reviews and news said about you over months, which is why MarketHQ tracks Reddit, news, blogs, forums and social next to the answers themselves.
Which tools work for agencies tracking several client brands?
Peec AI, Goodie AI and Rankscale.ai publish agency or multi-brand terms; MarketHQ runs one workspace per client.
Peec AI sells agency pricing separately and counts projects per plan, one on Starter and five on Advanced. Goodie AI's Agency Growth plan starts at $275 a month. Rankscale.ai Growth includes 50 brand dashboards and white-label options. OpenScout offers a custom multi-brand tier by request.
MarketHQ has no multi-client dashboard today. Agencies run one workspace per client, each with its own competitors, questions and API key, and pull the results into their own reporting through the REST API or the MCP server. Our agency use case covers that setup in detail.
What does AI visibility tracking cost in 2026?
Between $20 and $800 a month among vendors that publish a self-serve price, with most small-team plans under $100.
Watch what the base price includes: Otterly.ai sells Claude and Gemini as add-ons, Ahrefs Brand Radar needs an Ahrefs plan underneath, and Profound's trial covers three engines.
- Under $100 a month: Rankscale.ai Essentials from $20, Otterly.ai Lite and MarketHQ Lite at $29, OpenScout Starter at $69, Peec AI Starter and Promptwatch Essential at $95.
- $245 to $800 a month: Peec AI Pro and Advanced, Promptwatch Professional and Business, AthenaHQ Starter, Scrunch AI, Goodie AI and Evertune Pro.
- Free to start: AthenaHQ Essential, plus free trials at MarketHQ, OpenScout, Rankscale.ai, Promptwatch, Profound, Scrunch AI and Goodie AI.
Do you need a separate AI visibility tool at all?
Not yet, if your buyers still find you through search and referrals and nobody has told you they asked an assistant first.
Ask the last ten people who signed up how they built their shortlist. If none names an assistant, run the prompts by hand once a month. If two or three do, the question becomes what you do about it, and most of this category stops at the measurement. That is the line we built MarketHQ on.
What would a five-person marketing team actually buy?
Probably one inexpensive tracker and nothing else for the first quarter. The scenario below is illustrative, not measured.
Illustrative: you sell scheduling software to clinics, you have five marketers and no SEO hire, and two of your last ten demos mentioned asking ChatGPT which tool to use. You want ten to fifteen questions tracked and the list of cited pages.
AthenaHQ's free tier gets you started at no cost. Otterly.ai Lite at $29 a month covers 15 prompts across four engines. Rankscale.ai Essentials from $20 gives you a credit pool. If you also want the Reddit threads and review posts behind those answers, and the gap written up as tasks, MarketHQ Lite covers ten questions across six engines for $29 a month, with a four-day free trial. Anything at $300 a month waits until the channel proves itself.
Frequently asked questions
What are the best platforms for AI visibility tracking?
MarketHQ is the pick if you also want Reddit, news and social mentions plus an action plan, from $29 a month. Otterly.ai and Rankscale.ai are the cheapest dedicated trackers, Peec AI and Promptwatch check daily from $95, and Profound, Scrunch AI and Evertune suit enterprise teams.
What is the cheapest AI visibility tool?
MarketHQ Lite and Otterly.ai Lite are $29 a month, and Rankscale.ai Essentials starts lower at $20. AthenaHQ's Essential tier is free for AI answers. MarketHQ has no free plan: every plan, from Lite, covers blogs, forums, RSS, Bluesky and AI answers.
Which AI visibility tools work for agencies?
MarketHQ works as one workspace per client, each with its own API key for your reporting. Peec AI sells agency pricing and counts projects per plan, Goodie AI's Agency Growth plan starts at $275 a month, and Rankscale.ai Growth adds 50 brand dashboards and white-label options.
Which AI visibility tool suits an enterprise marketing team?
MarketHQ offers custom tracking capacity from $499 a month with communities, news and social in the same workspace. Profound, Scrunch AI, Goodie AI and Evertune are built for larger teams, with personas, prepared prompt sets, more engines, content production and sales-led contracts.
Which AI assistants do these tools track?
ChatGPT, Perplexity, Google AI Overviews and Gemini appear on nearly every list. Claude, Copilot, Grok, DeepSeek and Mistral appear on wider plans. MarketHQ covers ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek but not Google AI Overviews or Copilot.
Related
- Evertune alternatives — if Evertune is more than you need
- AI visibility for agencies — one workspace per client
- MarketHQ vs OpenScout — AI answers plus communities
- Best tools to track brand mentions in AI answers — a shorter price table
- Free GEO audit — a free snapshot first
- ChatGPT mention checker — is ChatGPT naming you today
- How to get cited by ChatGPT — what to publish next
- All category guides — every list we verified
Sources
- Otterly.ai pricing: https://otterly.ai/pricing/ (verified 2026-09-30)
- Otterly.ai home page: https://otterly.ai/ (verified 2026-09-14)
- Rankscale.ai pricing: https://www.rankscale.ai/pricing (verified 2026-09-30)
- OpenScout home page: https://openscout.so/ (verified 2026-10-08)
- Peec AI pricing: https://peec.ai/pricing (verified 2026-10-01)
- Promptwatch pricing: https://promptwatch.com/pricing (verified 2026-10-01)
- AthenaHQ pricing: https://www.athenahq.ai/pricing (verified 2026-09-30)
- Profound pricing: https://www.tryprofound.com/pricing (verified 2026-09-30)
- Scrunch AI pricing: https://scrunch.com/pricing (verified 2026-09-30)
- Goodie AI pricing: https://higoodie.com/pricing (verified 2026-09-14)
- Evertune pricing: https://evertune.ai/pricing (verified 2026-10-08)
- Evertune home page: https://evertune.ai/ (verified 2026-10-08)
- Evertune Act page: https://evertune.ai/platform/act (verified 2026-10-08)
- Ahrefs Brand Radar: https://ahrefs.com/brand-radar (verified 2026-09-14)