For developer-tool companies.
Market intelligence for developer tools — get recommended by AI.
Developers ask ChatGPT what to use. Agents vet your docs before they buy. MarketHQ shows you every conversation, every list that feeds the answers, and exactly what to fix — so your agents can bring in the money.
Free plan, no card. We check the developer communities for you through the day — every hour on a paid plan.
How a mention becomes revenue.
A mention is a chance to start a conversation. Winning it is how the next buyer finds you.
Posted 9:00am → in your feed within the hour. Your top opportunities land in Slack each morning.
- 1
Hear it
Public mentions found within the hour, not days.
- 2
Find winning points
Your real strengths, pulled into points you can actually use.
- 3
Answer it
Answered from your strengths. You write it — or start from a drafted reply that leads with them.
- 4
Win the conversation
The reply people point to when they compare you.
- 5
Make revenue
More recommendations. More pipeline. The loop closes.
Where those mentions come from.
Public mentions of you and your competitors, from the places developers actually look.
Developer communities
The forums where a tool actually gets picked.
The rest of the web
News, blogs, docs, changelogs. Add any URL with a feed or page.
AI answers
We ask the way developers ask, weekly, and record who gets named.
Social
Comparisons, complaints, and what people are switching to.
Mentions
Someone mentioned you an hour ago. Did you see it?
Every mention of you and your competitors — classified, sentiment-scored, evidence attached.
Example workspace · fictional competitor “Ferrix”
“Is there a cheaper alternative to Ferrix? Pricing jumped again.”
This is the kind of thread the product flags first — active buying intent, a named competitor, negative sentiment.
HN comment · 5h
“We tried both — their webhook debugging story is genuinely better.”
positive · youissue · 9h
“Docs don't cover self-hosted setup behind a proxy. Stuck for a day.”
negative · youpost · 1d
“Comparing observability tools for our platform team this quarter…”
evaluationAI visibility
When developers ask AI what to use — are you the answer?
Every week we ask six AIs your market's questions and track who gets recommended and how that's trending. We keep the raw answers as evidence, so you can see exactly who was named and go win the sources.
22%
you
vs.
41%
leading competitor
That's the gap this section exists to close — and the read your action plan starts from.
Recommendation share
Sampled AI answers in this example workspace
Visibility trend
Recommendation share, last 6 months
Cited sources
What AI answers cite when your category comes up — each one a place you can go influence
Where AI answers come from
Three out of four AI “best tool” answers come from listicles.
When someone asks an AI assistant for the best tool in your category, the answer is stitched together from a handful of “best X” lists — industry studies of AI citations put it at roughly three in four answers — and one top-3 spot carries most of a keyword's value. MarketHQ traces which lists feed the answers about your category, shows where you're missing, and hands you the pitch list.
Example workspace · fictional pages
10 Best Webhook Debugging Tools in 2026
The Stack Review
Top 7 Webhook Debugging Platforms for Teams
devpicks.io
Webhook Debugging Tools, Compared
Hookline Weekly
Best Ferrix Alternatives for Event Tooling
The Stack Review
→ pitch drafted into your action plan
Competitors
Their pricing page changed this afternoon. You heard within the hour.
Pricing, changelogs, docs — we watch the pages you name and check them through the day. Every meaningful change arrives as a plain-English summary in your feed, not a surprise in your next deal.
- 2:05pm
ferrix.dev/pricing
Pro plan raised $39 → $49/mo. Annual discount removed.
Their upmarket move is your window with price-sensitive teams.
- Tue
ferrix.dev/changelog
Shipped SSO on the Pro tier.
SSO objection is gone — your battle card updated automatically.
- last week
ferrix.dev/docs
New migration guide targeting your customers.
They're courting your users. Time for a counter-page.
Search & SEO · coming soon
Own the three spots that matter on every keyword.
A top-3 spot on the right page earns more clicks than positions 4–10 combined. We're building this: which pages hold those spots for your category, which of them AI engines cite, and what to publish to take the traffic. It isn't in the product yet and isn't part of any plan — the panel below is an illustration of where it's going.
Illustrative example · not live yet
“webhook debugging”
2.9k/mo
searches/mo
#2
their rank
—
your rank
An estimated ~1.2k visits/mo going to their post instead of yours. 34 domains link to it, including two newsletters that cover your category.
→ drafted into your action plan
event replay tool
You #8 · Them #3 · 1.4k/mo
ferrix alternative
You #5 · Them n/a · 880/mo
Gap analysis → action plan
See where you're losing. Know what to fix.
Eleven dimensions of your market position, scored against the field — with the evidence behind each score a click away as coverage grows — then each gap becomes a ranked action with the result it should move.
Worst first
- Community Share of Voice19%
- AI Visibility22%
- Evaluation Presence24%
- Content Coverage31%
- Authority Footprint36%
- Switching Momentum38%
- Problem Presence44%
- Search Presence46%
- Social Presence52%
- Sentiment Balance58%
- Momentum61%
Low AI recommendation share vs. Ferrix
HighEvidence: 22% recommendation share vs. Ferrix's 41% across sampled AI answers this month.
Why it matters: AI assistants are an increasingly common first stop for tool evaluation. Low share means fewer developers ever see you as an option.
Setup friction driving switch decisions
HighEvidence: 9-step manual setup vs. a 2-step CLI install, cited across 14 threads.
Why it matters: Developers repeatedly cite setup complexity as a reason for choosing a competitor during evaluation.
Documentation sentiment trending down
MediumEvidence: Sentiment on self-hosted docs fell 12 points over the last quarter.
Why it matters: Negative documentation sentiment correlates with higher support load and lower activation.
The mention. The gap. What to say.
A mention stream, AI recommendation share, the next action, and a drafted reply that uses your strengths. Example workspace. Fictional competitor “Ferrix.”
Example workspace
Product UI · fictional competitor “Ferrix”
- Reddit — r/devtools2d agoPositivePraising
Been using it for three months now — the CLI is genuinely fast, no complaints.
- github4d agoNegativeFrustrated
Error messages on failed builds don't say which step failed. Had to add my own logging to find it.
- youtube6d agoNeutralEvaluating
Walkthrough comparing setup time between the two — worth watching before you pick a tool.
- stackoverflow8d agoPositivePraising
Answered my question fast and the docs link actually worked, unlike some tools.
Chat-first
Ask your market anything.
No dashboards to learn. Ask a question in plain language and get an evidence-backed answer.
One thread stands out: a developer moved their whole stack to Ferrix specifically because of the one-command install — active, recent, and unanswered.1
A second: a GitHub issue thread where a team is visibly blocked on setup and comparing alternatives in the comments.2
- HighPublish comparison and architecture content AI systems can cite.
- MediumAdd a self-hosted quickstart and a troubleshooting FAQ.
- HighShip a guided CLI install and cut required steps to 3 or fewer.
Chat when you want answers. Connect when you want it in the workflow.
Ask the market a question in chat. Or pull the same intelligence through the API and our MCP server so your own agents can query it — with a daily Slack digest of what matters.
$ market.query({
"intent": "gap_analysis",
"compare": ["you", "ferrix"]
})
→ 3 gaps, ranked by impact
→ evidence attached, 2 sourcesChat
“Why are developers choosing our competitor this week?”
API & MCP
Structured mentions, gaps, and actions into the tools you already run — so your own agents can pick up the next revenue move without you.
The new funnel stage
AI agents check you out before their humans ever do.
Before an agent recommends — or buys — a tool, it reads the docs, checks the listings, looks for an API and an MCP server, and decides whether you're legitimate. That's a funnel stage you can't see in analytics. Today MarketHQ tracks the lists AI engines cite and tells you where you're missing from them; the rest of the agent's checklist is what we're building next.
Tracked today
- Listed on the lists AIs cite
Coming next
- Docs readable
- API + MCP server found
- Claims match evidence
Pricing
One product. Paid tiers differ by tracking capacity, not features.
Free covers the developer communities. Every paid plan gets the same full product — chat, gap analysis, action plans, AI visibility — and the volume caps grow as you do.
Free
- 2 competitors tracked
- 3 keywords tracked
- Up to 1,000 mentions/mo
- Community lanes — Hacker News, GitHub, Stack Overflow, RSS, Dev.to, Lobsters
- Checked a few times a day
- Plus a one-off Bluesky sweep when you sign up
- Chat over your own collected evidence
Lite
Start 7-day trial for $0.99, then $29/mo. Cancel anytime.
- Everything in Free, plus:
- 3 competitors tracked
- 10 keywords tracked
- 10 AI-visibility questions, checked weekly across 6 AI engines
- Up to 3,000 mentions/mo — adds Reddit, X, LinkedIn, YouTube, blogs & news
- Checked every hour
- 5 drafted replies/mo
- Gap analysis + action plan
Startup
Start 7-day trial for $0.99, then $99/mo. Cancel anytime.
- Everything in Lite, plus:
- 5 competitors tracked
- 30 keywords tracked
- 60 AI-visibility questions, checked weekly across 6 AI engines
- Up to 12,000 mentions/mo
- 10 drafted replies/mo
Growth
Start 7-day trial for $0.99, then $199/mo. Cancel anytime.
- Everything in Startup, plus:
- 20 competitors tracked
- 100 keywords tracked
- 120 AI-visibility questions, checked weekly across 6 AI engines
- Up to 25,000 mentions/mo
- 50 drafted replies/mo
Enterprise — from $499/mo: custom competitor, keyword, question and mention caps, and an invoice instead of a card. Same product, sized to your team.
Talk to usVolume caps are ceilings, not quotas — most workspaces use a fraction.
Let your agents bring in the money.
Connect your domain and see what developers are already saying about you. The free plan keeps watching the developer communities for you through the day; paid plans check every hour. Upgrade when it earns it.