# AI visibility and brand monitoring for agencies Updated October 2026 Clients now ask their agency a new question: do we show up when people ask ChatGPT? Answering once is easy. Answering every month, for every client, in a report you can defend is harder, and it only helps if the report ends in work the agency can sell. This page covers how agencies run that benchmark in MarketHQ today, and what MarketHQ does not do for agencies yet. ## Quick answer MarketHQ gives an agency one workspace per client: each tracks the client against its own competitors in six AI engines every week, plus Reddit, news, blogs and social, and turns lost questions into an action plan you can hand over. There is no multi-client dashboard today; agencies combine clients in their own reporting through the REST API or MCP server. - MarketHQ benchmarks each client against up to 2, 5 or 10 competitors on Lite, Startup or Growth, on the same questions every week. - MarketHQ keeps the full answer text, the brands each answer named and the sites it cited, which is the evidence a client report needs. - Each MarketHQ workspace has its own API key, so client data can flow into one agency dashboard you control. - MarketHQ has no white-label reports or multi-client switcher today. ## What sources does MarketHQ cover? Free: Hacker News, GitHub, RSS, Stack Overflow, Dev.to, Lobsters. Paid plans add Reddit, LinkedIn, YouTube, X, Perplexity, Product Hunt, Broader web crawl, Bluesky. - Grouped Slack daily digest - Drafted replies from your own strengths - Gap analysis and action plans - Weekly AI-answer visibility (paid plans) - Chat over your own evidence - API and MCP on every paid plan - Flat capacity pricing, tiers differ by tracking volume only - 7-day trial for $0.99 on Lite and Startup - Free tier with no card and no end date ## How do agencies monitor AI search visibility for several client brands? Run the same method for every client: a fixed question set, a fixed competitor list, the same engines, and a weekly reading compared over a month. A benchmark is only credible if nothing changes between readings except the answers. Agree 10 to 20 buyer questions and three to five competitors with each client at kickoff, including 'best tool for' and 'alternative to' questions, then leave them alone. Changing a question's wording resets its trend. In MarketHQ each client is its own workspace with its own brand, competitors and tracked questions. Every week the questions are asked in ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek, and each answer records whether the client was named, which competitors were named and which sites were cited. ## What should an agency report to a client each month? Mention share, share by engine, competitor share, the questions the client lost, and the trend over four or more weeks. A share figure on its own invites an argument about whether it is good. Next to the competitors named in the same answers, the client can judge it directly. Lost questions are the part that becomes next month's scope. - Mention share: answers naming the client divided by all answers. - Share by engine: the same figure split by ChatGPT, Claude, Gemini and the rest, which shows where to focus. - Competitor share: how often each named rival appears on the same questions. - Lost questions: where competitors are named and the client is not. - Trend: the change over four or more weekly readings. ## How do you combine several clients into one agency dashboard? Pull each client workspace into your own reporting through MarketHQ's REST API or MCP server; MarketHQ does not provide a combined view. Every paid plan includes API and MCP access, and API keys belong to a workspace, so each client has its own. The REST API exposes AI visibility, gaps, mentions, signals and tasks, which is enough to build one sheet or dashboard listing every client's share and lost questions side by side. An agent connected over MCP can read the same data, for example to draft each client's weekly summary from the gap report before an account manager edits it. ## How does the benchmark turn into client work? Each lost question becomes a task in the action plan, with the evidence that explains it attached. MarketHQ's gap analysis lists the questions where competitors are named and the client is not, and the action plan turns them into tasks: a page to publish, a listicle to get onto, a thread to answer. Each answer's Cites column shows which sites it linked to, per question and per engine, so scanning it across the client's questions shows which review roundups and articles keep shaping the answers. The Reddit posts, news and social mentions collected for the same client sit next to those tasks, so each recommendation in the monthly report carries its source. ## Which MarketHQ plan fits each client? Choose by how many competitors and questions the client needs; every paid tier has the same features. Tiers differ by tracking capacity only. A 7-day trial for $0.99 on Lite and Startup lets you set up a client's benchmark and show a first reading before the client signs off on the budget. - Lite, $29 a month: 2 competitors and 10 tracked questions. - Startup, $99 a month: 5 competitors and 60 tracked questions. - Growth, $199 a month: 10 competitors and 120 tracked questions. - Custom plans from $499 a month for larger tracking needs. ## Limits: what does MarketHQ not do for agencies yet? It has no multi-client switcher, no white-label reports and no Google AI Overviews coverage. Each account signs in to one workspace, so an agency running several clients needs a separate account and plan per client today. Reports are not white-labelled. MarketHQ covers ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek, not Google AI Overviews, AI Mode or Copilot; if a client's traffic depends on those surfaces, add a tool that covers them and say so in the report. AI answers vary between runs and accounts, so treat a weekly share as a trend. Agencies with dozens of clients who only need AI answers may prefer a tool sold per project, such as Peec AI with its separate agency pricing, and keep MarketHQ for clients where Reddit, news and social matter too. ## What does one client benchmark look like after a month? Illustrative example: the client leads in one engine, trails in two, and the sites each answer cites show why. Illustrative: an agency tracks 15 questions for a home-insurance comparison client and four competitors on Startup. After four weeks the client leads in ChatGPT answers but is rarely named by Claude or Gemini, where one competitor appears in most answers. Scanning the Cites column across the 15 questions shows two review roundups that keep recurring. The monthly report recommends pitching both roundups and publishing one comparison page, and the next report tracks the same 15 questions. ## FAQ ### Can MarketHQ monitor AI search visibility for all our client brands at once? Not in one dashboard. MarketHQ runs one workspace per client, each with its own API key, so agencies combine clients in their own reporting through the REST API or MCP server. Ask about a custom plan if you need more capacity. ### How can agencies benchmark client visibility across AI search platforms? Fix 10 to 20 buyer questions and three to five competitors per client, ask them weekly in the same engines, and report the client's share against those competitors. MarketHQ does this in ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek. ### Which AI search tool is best for tracking multiple brands? MarketHQ tracks one brand plus up to 10 competitors per workspace on Growth, all measured on the same answers, which suits benchmarking a client against its rivals. For many client brands under one login, compare tools sold per project. ### Does MarketHQ offer white-label client reports? No. Reports are not white-labelled today. Agencies pull each client's data through the API into their own branded report or dashboard. ### What does MarketHQ cost per client? Lite is $29 a month for 2 competitors and 10 questions, Startup $99 for 5 and 60, and Growth $199 for 10 and 120. Custom plans start at $499. Lite and Startup have a 7-day trial for $0.99. ## Related - [AI visibility for agencies (guide)](https://markethq.ai/blog/ai-visibility-for-agencies) — the step-by-step benchmarking method with a sample report table - [Best AI visibility tools](https://markethq.ai/best/ai-visibility-tools-for-developer-tool-companies) — including tools that sell agency and multi-brand plans - [MarketHQ vs Peec AI](https://markethq.ai/compare/markethq-vs-peec) — the comparison agencies ask about most, since Peec sells agency pricing - [MarketHQ vs Profound](https://markethq.ai/compare/markethq-vs-profound) — against an enterprise AI visibility vendor - [Competitor monitoring](https://markethq.ai/use-cases/competitor-monitoring) — tracking a client's rivals beyond AI answers - [All use cases](https://markethq.ai/use-cases) — the other jobs MarketHQ is bought for ## Sources - MarketHQ pricing: https://markethq.ai/pricing (verified 2026-10-08) - Peec AI pricing: https://peec.ai/pricing (verified 2026-10-01)