# Media Kit

## Quick answer

A media kit is a standing page or document a brand keeps ready for journalists, bloggers and partners, usually holding the company's boilerplate description, logo files, executive bios and headshots, product screenshots, and basic facts, so a writer covering the brand doesn't have to ask for each one individually before publishing.

## Why it matters

A writer working to a deadline tends to default to whatever is easiest to find. If a brand's media kit is missing, outdated, or hard to locate, a journalist is more likely to pull an old logo, an outdated description, or a fact from an old article instead, and that inaccurate version then becomes the thing other sites, and eventually AI engines summarizing coverage, repeat going forward. A current media kit is a small piece of upkeep with an outsized effect on which version of a brand's story keeps circulating.

## How to measure it

Check how current each asset in the kit actually is against the brand's current facts, pricing, leadership, product name, and check whether recent coverage of the brand actually used the current boilerplate description or an older one it apparently found somewhere else. A gap between what the kit says now and what recent articles say is a sign the kit was updated without anyone telling the writers who already had the old version saved.

## Example

A brand updates its one-line description to reflect a new product focus but forgets its public media kit still carries the old line. A trade publication covering the brand some time later copies the outdated description straight from the kit since it is the first thing their search turned up, and that outdated line then gets repeated by two smaller sites that cited the trade piece as their source. Nobody involved made an error exactly, each writer copied a source that looked current, the gap just sat in the one file everyone assumed somebody else had already checked.

## FAQ

### What should a media kit always include?

At minimum a current one-line and one-paragraph description, logo files in a couple of formats, product screenshots, and basic facts such as founding year and headquarters.

### How often should a media kit be updated?

Whenever any fact in it changes, and checked on a schedule even if nothing seems to have changed, since an outdated file can sit untouched for a long time without anyone noticing.

### Does a media kit affect what an AI engine says about a brand?

It can. The boilerplate description a journalist copies from a kit often ends up in articles an AI engine reads, carrying forward whichever version, current or outdated, was in the kit at the time.

### Who should own keeping a media kit current?

Usually whoever owns the brand's public messaging, often marketing or communications, with a simple trigger to update it: any time pricing, leadership, or the product's positioning changes.

## Related terms

- /glossary/earned-media-value
- /glossary/press-release-distribution
- /glossary/coverage-report

## Related

- Pricing: /pricing
- Competitor monitoring use case: /use-cases/competitor-monitoring