# Prowly

Prowly, now Semrush's AI PR Toolkit, combines a journalist database, AI email outreach, media monitoring, and competitor benchmarking.

## Quick answer

Prowly, now Semrush's AI PR Toolkit, combines a journalist database, AI-drafted pitch emails and press releases, media monitoring and competitor benchmarking. Monitoring covers online news, blogs and forums with duplicate filtering, and it benchmarks share of voice, sentiment and reach against competitors. Its AI-Cited Media Database finds outlets that shape LLM responses, and an AI-generated report flags PR gaps and uncovered pitch topics. A free trial is offered, but its length and terms are not stated, and pricing is not published.

## Best for

A PR team that wants pitching, media monitoring and AI-citation targeting in one toolkit.

## Not for

A team outside PR that wants broad brand or competitor monitoring beyond news, blogs and forums.

## Free plan or trial

A free trial is offered; duration/terms not stated on the fetched page

From Prowly's website, checked Oct 2026.

## Pricing

Not publicly published.

From Prowly's website, checked Oct 2026.

## Sources covered

online news, blogs, forums