# Google Alerts

Free Google tool that emails notifications when new web content matches a chosen search term.

## Quick answer

Google Alerts is a free Google tool that emails notifications when new web content matches a chosen search term. Its listed options are automatic or manual source selection and a result quality filter. The site shows no payment flow, pricing page or paid tiers, so the price is $0. It lists no AI engines, no API and no specific source coverage, so it works as a plain keyword match delivered by email rather than a monitoring platform.

## Best for

Anyone who wants free, zero-setup email alerts on a search term.

## Not for

A team that needs competitor comparison, evidence across specific communities, or AI answer tracking, which Google Alerts does not list.

## Pricing

- Free: $0/mo

From Google Alerts's website, checked Oct 2026.