# Crayon

Competitive intelligence platform that monitors competitors, summarizes intel with AI, and builds sales battlecards.

## Quick answer

Crayon is a competitive intelligence platform that monitors competitors, summarizes intel with AI and builds sales battlecards. It watches competitor news and articles, website and product changes, and battlecard updates. Battlecards reach sellers inside Salesforce, Slack and Highspot, and win/loss analysis prioritizes which competitors cause the most trouble. A public Insights API lets teams build custom competitive-intel apps on Crayon's data. Pricing is not published and no free plan or trial is listed.

## Best for

Sales and competitive-intelligence teams that want battlecards and win/loss analysis built from competitor tracking.

## Not for

A team that wants a published price, or tracking of community discussion and AI answers, which Crayon does not list.

## Pricing

Not publicly published.

From Crayon's website, checked Oct 2026.

## Sources covered

competitor news/articles, website and product changes, battlecard/content updates, sales win/loss data

## API / MCP

Has a public Insights API for building on Crayon's competitive-intel data