# MarketHQ vs Promptwatch: AI-answer tracking, or AI answers plus the rest of the web? Updated October 2026 Promptwatch checks what AI assistants say about your brand every day, names the competitors they mention instead, and runs a Content Gap Analysis on the result. It also reads crawler logs and tracks conversions, which few AI-visibility tools do. MarketHQ checks the same AI-answer question weekly and joins it to Reddit, Hacker News, GitHub, news, blogs and social in one workspace. Every Promptwatch figure below is dated 1 October 2026 and cited to promptwatch.com. ## Quick answer MarketHQ is $29 a month: weekly AI-answer tracking across six assistants, plus Reddit, Hacker News, GitHub, news, blogs and social against the same competitors. Promptwatch's Essential plan is $95 a month: daily AI-answer tracking, Competitor Analysis, Content Gap Analysis, crawler-log visibility and conversion tracking. Choose Promptwatch for daily depth and crawler analytics; choose MarketHQ for the web conversation too. - MarketHQ starts at $29/month; Promptwatch's published Essential plan is $95/month, checked 1 October 2026. - Promptwatch checks AI answers daily; MarketHQ checks weekly across ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek. - Promptwatch reads crawler logs and tracks conversions; MarketHQ doesn't offer either today. - MarketHQ also tracks Reddit, Hacker News, GitHub, news, blogs and social; Promptwatch's own site names no non-AI sources. ## Why choose MarketHQ instead of Promptwatch? MarketHQ puts the AI-answer check next to the web conversations behind it, in one workspace, for less than a third of Promptwatch's entry price. Promptwatch's Content Gap Analysis is a real feature: it names where competitors appear in AI answers and you don't, and it does that daily. What it doesn't do, by its own site, is read the Reddit threads, news coverage or social posts those answers are often summarizing. MarketHQ runs both: a weekly AI-answer check across ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek, plus Reddit, Hacker News, GitHub, Stack Overflow, Dev.to, Lobsters, news, blogs and social lanes (X, LinkedIn, YouTube, Bluesky, Product Hunt) on paid plans, with one gap analysis and action plan across all of it. Choose Promptwatch if daily AI-answer tracking and crawler-log visibility are what you need. Choose MarketHQ if you'd rather see the web conversation next to the AI answer, starting at $29 a month instead of $95. ## What sources does MarketHQ cover? Free: Hacker News, GitHub, RSS, Stack Overflow, Dev.to, Lobsters. Paid plans add Reddit, LinkedIn, YouTube, X, Perplexity, Product Hunt, Broader web crawl, Bluesky. - Grouped Slack daily digest - Drafted replies from your own strengths - Gap analysis and action plans - Weekly AI-answer visibility (paid plans) - Chat over your own evidence - API and MCP on every paid plan - Flat capacity pricing, tiers differ by tracking volume only - 7-day trial for $0.99 on Lite and Startup - Free tier with no card and no end date ## Promptwatch values read from promptwatch.com/pricing, checked 1 October 2026. | Feature | MarketHQ | Promptwatch | | --- | --- | --- | | Entry price | $29/month (Lite), free tier below it | $95/month (Essential) | | Higher tiers | Startup $99, Growth $199/month | Not shown separately on the pricing page | | AI-answer check frequency | Weekly, on every paid plan | Daily | | Competitor analysis in AI answers | Yes, as part of the weekly check and gap analysis | Yes, explicit "Competitor Analysis" feature | | Content gap analysis | Yes, across AI answers and the web | Yes, explicit "Content Gap Analysis" feature | | Crawler-log visibility | Not offered | Yes, named on its own site | | Conversion tracking | Not offered | Yes, named on its own site | | Non-AI sources (Reddit, news, blogs, social) | Yes: Reddit, Hacker News, GitHub, Stack Overflow, Dev.to, Lobsters, news, blogs, X, LinkedIn, YouTube, Bluesky, Product Hunt | Not named on Promptwatch's own site | | Free trial | 7 days for $0.99 on Lite and Startup | 7-day free trial | | API | On every paid plan from Lite up | Yes | | MCP server | Yes, on paid plans | Yes | | Best fit | Teams that want AI answers and the web conversation in one place | Teams whose whole job is daily AI-answer tracking with crawler/conversion analytics | ## What does Promptwatch cost? The published Essential plan is $95 a month, checked on promptwatch.com/pricing on 1 October 2026. That plan includes daily AI-answer tracking, a named Competitor Analysis feature, Content Gap Analysis, crawler-log visibility and conversion tracking, plus a 7-day free trial. The pricing page does not show a separate monthly figure above Essential, so this page states only the one tier we could verify. Crawler-log and conversion tracking are genuinely uncommon in this category: most AI-visibility tools, MarketHQ included, don't offer either today. ## Does MarketHQ check AI answers as often as Promptwatch? No. MarketHQ checks weekly; Promptwatch checks daily. If you're tracking a launch or a fast-moving competitive answer, Promptwatch's daily cadence will catch a change sooner than MarketHQ's weekly read, and that's worth saying plainly rather than arguing around it. What the weekly cadence buys back is everything else: the same AI-answer question across six assistants, plus Reddit, Hacker News, GitHub, news, blogs and social, for under a third of Promptwatch's $95 entry price. ## Does Promptwatch track Reddit, news or social posts? Not as far as its own site states. Promptwatch's published pages describe AI-answer tracking, crawler logs and conversions, not community or social monitoring. An AI assistant's answer is frequently built from exactly those sources: a Reddit thread, a news article, a blog comparison. Promptwatch's Content Gap Analysis tells you a competitor is named instead of you. It doesn't show you the post that likely shaped that answer. MarketHQ tracks both in one workspace: the AI-answer side and the Reddit, Hacker News, GitHub, Stack Overflow, Dev.to, Lobsters, news, blog and social activity feeding it, against the same competitor list. ## Which should you choose: MarketHQ or Promptwatch? Choose Promptwatch for daily AI-answer tracking with crawler-log and conversion analytics; choose MarketHQ for AI answers plus the web conversation, at less than a third of the price. Both name competitors in AI answers and turn the gap into a recommended next step; that part isn't unique to either tool. - Choose MarketHQ if $29 a month and a weekly cadence fit your budget and your pace of change. - Choose MarketHQ if you want Reddit, news, blogs and social tracked next to the AI-answer check, not separately. - Choose Promptwatch if crawler-log visibility and conversion tracking are requirements, not nice-to-haves. ## Where does Promptwatch win? Promptwatch wins on daily AI-answer cadence and on features MarketHQ doesn't offer at all: crawler-log visibility and conversion tracking. Choose MarketHQ when the web conversation behind the answer matters as much as the answer, and those two features aren't required. If you need to see whether AI crawlers are hitting your site, or tie AI-answer visibility to actual conversions, Promptwatch has features MarketHQ simply doesn't build today. MarketHQ wins when you want one workspace that checks AI answers weekly and reads Reddit, Hacker News, GitHub, news, blogs and social for the same competitors, starting at $29 a month. - Choose Promptwatch if crawler-log visibility is a requirement. - Choose Promptwatch if conversion tracking tied to AI-answer visibility is a requirement. - Choose Promptwatch if daily AI-answer checks matter more than price or web-conversation coverage. ## FAQ ### How much does Promptwatch cost? Promptwatch's published Essential plan is $95 a month, with a 7-day free trial, checked on promptwatch.com/pricing on 1 October 2026. The page does not show a separate monthly figure for any tier above Essential. ### Does Promptwatch track Reddit, news or social media? MarketHQ tracks Reddit, Hacker News, GitHub, news, blogs and social (X, LinkedIn, YouTube, Bluesky, Product Hunt) alongside its weekly AI-answer check. Promptwatch's own site names AI-answer tracking, crawler logs and conversions, not community or social sources. ### Does Promptwatch track crawler logs and conversions? Yes, both are named on Promptwatch's own site. MarketHQ does not offer crawler-log visibility or conversion tracking today. ### Which is cheaper, MarketHQ or Promptwatch? MarketHQ. Lite is $29 a month against Promptwatch's published Essential plan at $95. MarketHQ also has a free tier. ## Related - [MarketHQ vs Peec AI](https://markethq.ai/compare/markethq-vs-peec) — the same AI-answer-only trade-off against a tool with multi-project pricing - [MarketHQ vs Profound](https://markethq.ai/compare/markethq-vs-profound) — the AI-visibility comparison against a tool with no self-serve plan at all - [Promptwatch alternatives](https://markethq.ai/alternatives/promptwatch-alternatives) — the wider field of AI-visibility tools - [All comparisons](https://markethq.ai/compare) — every head-to-head we verified - [Pricing](https://markethq.ai/pricing) — what the four MarketHQ tiers cost ## Sources - Promptwatch pricing: https://www.promptwatch.com/pricing (verified 2026-10-01)