# Best share of voice tools Updated October 2026 Share of voice measures how much of the conversation about a category a brand owns compared to named competitors, whether that conversation happens across traditional media, social platforms, or AI-answer engines. The metric is old (PR and advertising have used it for decades) but the sources it gets measured against keep expanding, and the tools that compute it range from enterprise PR platforms to AI-search-specific trackers. This list covers tools that explicitly publish a share-of-voice feature on their own site, plus MarketHQ, which reports visibility share against tracked competitors as part of its weekly AI-answer check rather than as a dedicated share-of-voice product. A vendor that does not name share of voice, or an equivalent competitor-benchmarked metric, is left off rather than assumed to have one. ## Quick answer MarketHQ reports AI-answer visibility share against tracked competitors every week, as one output of its broader mentions and gap-analysis product rather than a dedicated share-of-voice tool. Cision's AI Visibility Dashboards and Prowly both benchmark share of voice for PR teams, across nine AI platforms at Cision. Sprout Social computes share of voice from its social-listening data, priced per seat. LLMrefs and XFunnel both compute AI-search share of voice specifically. - MarketHQ reports AI-answer visibility share against named competitors as part of its weekly check, not a standalone metric. - MarketHQ's share-of-voice number comes with the evidence behind it, via a gap analysis. - Prices range from $29 a month at MarketHQ Lite and $79 at LLMrefs to per-seat social pricing at Sprout Social and demo-gated pricing at Cision and Prowly. ## What sources does MarketHQ cover? Free: Hacker News, GitHub, RSS, Stack Overflow, Dev.to, Lobsters. Paid plans add Reddit, LinkedIn, YouTube, X, Perplexity, Product Hunt, Broader web crawl, Bluesky. - Grouped Slack daily digest - Drafted replies from your own strengths - Gap analysis and action plans - Weekly AI-answer visibility (paid plans) - Chat over your own evidence - API and MCP on every paid plan - Flat capacity pricing, tiers differ by tracking volume only - 7-day trial for $0.99 on Lite and Startup - Free tier with no card and no end date ## List Method: every vendor fact here was read on the vendor's own site on October 8, 2026 and is listed only if the vendor names share of voice, or an equivalent competitor-benchmarked visibility metric, among its features. Prices are quoted only where a figure renders on the page. Ordering groups tools by which data source the share-of-voice number is computed from, not popularity. Nothing here is paid placement, and MarketHQ is our own product. 1. MarketHQ Computes AI-answer visibility share against tracked competitors as part of its weekly six-engine check, then ties a share-of-voice gap to the evidence in your feed, with an action plan attached rather than a standalone percentage. - Best for: Teams that want AI-answer share of voice explained, not just reported as a number. - Pricing: Free (paid from $29/mo) - Sources covered: Hacker News, GitHub, RSS, Stack Overflow, Dev.to, Lobsters, Reddit, LinkedIn, YouTube, X, Perplexity, Product Hunt, Broader web crawl, Bluesky 2. [Cision](https://markethq.ai/directory/cision) CisionOne's AI Visibility Dashboards monitor share of voice across nine of the world's most-used AI platforms, benchmarked against competitors, inside a PR platform that also covers real-time media monitoring and a 500,000-plus journalist database. - Best for: PR teams that want AI-answer share of voice next to traditional earned-media reporting. - Pricing: Not published - Sources covered: online, TV, radio, print, podcast, magazine, social 3. [Prowly](https://markethq.ai/directory/prowly) Now Semrush's AI PR Toolkit. Benchmarks share of voice, sentiment and reach against competitors from its media monitoring of online news, blogs and forums, with an AI-Cited Media Database that finds outlets that shape LLM responses. - Best for: PR teams that want share of voice tied specifically to which outlets AI engines actually cite. - Pricing: Not published - Sources covered: online news, blogs, forums 4. [Sprout Social](https://markethq.ai/directory/sprout-social) Lists share of voice and competitor comparison in a social listening product processing hundreds of millions of messages a day, with Trellis, an AI teammate, answering plain-language research questions about the data. - Best for: Marketing teams that want share of voice computed from mainstream social conversation at scale. - Pricing: From $99/mo - Sources covered: TikTok, Instagram, Threads, Reddit, LinkedIn, BlueSky, WhatsApp, TripAdvisor, Twitter/X, Facebook 5. [LLMrefs](https://markethq.ai/directory/llmrefs) Tracks keyword-level brand visibility, citations and competitor share of voice across AI search engines, with 500 prompts, weekly automated reports and geo-targeting across 50-plus countries. - Best for: Teams that want AI-search share of voice without a PR or social-listening platform attached. - Pricing: From $79/mo - Sources covered: Not published 6. Relixir Its cross-LLM analytics dashboard reports mention rate, citation rate and share of voice across major LLM providers, paired with automated backlink outreach aimed at improving the number it reports. - Best for: Teams that want a share-of-voice number paired with an automated plan to move it. - Pricing: Not published - Sources covered: Not published 7. [XFunnel](https://markethq.ai/directory/xfunnel) Measures share of voice and brand visibility against competitors across engines including ChatGPT, Perplexity, Claude, Gemini, AI Overviews and Copilot, then runs optimization playbooks as experiments to see whether a specific change actually moves the number. - Best for: Teams that want to test whether an action actually changed their AI-search share of voice. - Pricing: From $0/mo - Sources covered: Not published ## What does share of voice actually measure? The proportion of category conversation a brand owns compared to named competitors, computed from whichever sources a tool watches. The concept predates AI search by decades: PR and advertising teams have always compared a brand's coverage volume to its rivals'. What has changed is the denominator. Cision and Sprout Social compute it from traditional media and social platforms respectively. LLMrefs, Relixir and XFunnel compute the same kind of ratio from AI-answer citations instead. MarketHQ's version is narrower by design: it reports AI-answer visibility share specifically, against the competitors a workspace tracks, rather than a blended score across every channel at once. That makes the number easier to act on, since it points at one surface rather than an average across several. Prowly sits between the two approaches, benchmarking share of voice from media coverage while also tracking which of those outlets AI engines are actually citing, which connects the old metric to the new channel without replacing one with the other entirely. That connection is useful because a PR team's existing media relationships can be a lever for moving an AI-answer citation, if the team knows which outlet to pitch. ## Which tools compute AI-search share of voice specifically? LLMrefs, Relixir and XFunnel all build the metric directly from AI-engine citations rather than media or social data. LLMrefs reports it as part of its weekly tracking output, alongside citation tracking and keyword-level visibility. Relixir pairs the number with automated outreach aimed at improving it. XFunnel treats it as something to test: its optimization playbooks measure whether a specific content change actually moved the share-of-voice number before and after. MarketHQ computes a related number, AI-answer visibility share, but frames it as one part of a weekly report rather than the product's central metric, with the gap analysis doing more of the explanatory work than the percentage itself does on its own. ## What does share-of-voice tracking cost? From $29 a month at MarketHQ Lite to demo-gated pricing at Cision and Prowly. MarketHQ Lite is $29 a month and LLMrefs is $79, listed as a limited-time price. Sprout Social's Essentials plan is $99 per seat a month billed monthly, and Cision and Prowly are both demo-gated with no self-serve price published. Relixir and XFunnel publish no fixed monthly price either; XFunnel offers a free one-time audit before any paid commitment, which is the cheapest way to see an AI-search share-of-voice number without a subscription attached to it. - Free to start: XFunnel's one-time audit. - $29 to $99: MarketHQ, LLMrefs, Sprout Social Essentials. - Demo-gated: Cision, Prowly, Relixir. ## Is a higher share of voice always better? Only if it is measured on the surface where a brand's actual buyers are looking. A brand can post a strong share of voice on traditional media while being invisible in AI answers, or vice versa, because the two are computed from different source sets entirely. Buying a PR platform's share-of-voice number to make a decision about AI-search strategy is a common mismatch in this category. The more useful question than is our share of voice going up is going up where, and does that surface matter to how our buyers actually shop. A rising number on a channel nobody checks is not progress, even when the chart trends upward every week and looks good in a board update. The fix is usually not a better tool but a better definition: agree which surface the number is supposed to represent before the first report goes out, so a swing on the wrong channel does not get mistaken for a real signal worth reacting to. ## Does MarketHQ's share-of-voice number work the same way as a dedicated tool's? Partly. It is one output of a weekly AI-answer check, not a dedicated share-of-voice product. MarketHQ computes a visibility share from the answers to the buying questions tracked in a workspace (10 on Lite, 60 on Startup, 120 on Growth) against the competitors the workspace tracks, as part of a broader weekly report. Dedicated tools like LLMrefs, which lists 500 prompts, report the share as the primary metric. For a team whose main question is what its AI-search share of voice is, at a large prompt count, LLMrefs or XFunnel are the more direct fit. For a team that wants the number alongside the evidence and a plan to move it, MarketHQ is. ## What does a share-of-voice swing actually mean? Often less than it looks like on a dashboard. The scenario below is illustrative, not measured. Illustrative: a brand's AI-search share of voice drops from 30% to 12% in one weekly check, which looks alarming on a chart and would normally trigger an emergency planning meeting. Looking at the underlying prompts might show the drop is concentrated in two of twenty tracked questions, both about a feature a competitor just shipped, rather than a broad decline across the whole category. MarketHQ's gap analysis would show exactly which questions moved and why, rather than leaving a team to react to a single aggregate percentage with no context behind it. Reacting to the aggregate number alone might send a team chasing a broad content push across twenty topics, when the actual fix is a single comparison page addressing the one feature gap that caused both drops. ## FAQ ### What is share of voice in AI search? The proportion of AI-answer mentions a brand gets for a set of tracked buying questions, compared to named competitors, usually expressed as a percentage. ### What is the cheapest share-of-voice tool? MarketHQ Lite is $29 a month. LLMrefs is $79, listed as a limited-time price. Cision, Prowly, Relixir and XFunnel's ongoing plans are demo-gated or unpublished. ### Can I get a free share-of-voice check? XFunnel offers a one-time free audit across four AI engines before any paid plan. Running a handful of prompts by hand through ChatGPT and Perplexity works too, just without automation. ### Is social-media share of voice the same as AI-search share of voice? No. Sprout Social computes its share-of-voice number from social-listening data; LLMrefs, Relixir and XFunnel compute theirs from AI-engine citations. A brand can rank differently on each. ### Does a rising share of voice always mean something good is happening? Not necessarily. Check which specific prompts or sources moved the number before treating a swing as a trend; a change concentrated in one or two questions tells a different story than a broad shift. ### Does MarketHQ let me configure the exact prompts behind its share-of-voice number? MarketHQ computes it from the buying questions tracked in your workspace (10 on Lite, 60 on Startup, 120 on Growth) against the competitors you track, checked weekly across six engines. LLMrefs lists 500 prompts if you need a larger set. ## Related - [LLM share of voice for SaaS](https://markethq.ai/blog/llm-share-of-voice-for-saas) — the fuller definition this list assumes - [Best LLM visibility trackers](https://markethq.ai/best/llm-visibility-trackers) — the broader tracking category share of voice is computed from - [Best GEO tools](https://markethq.ai/best/geo-tools) — tools that act on a share-of-voice gap, not just report it - [Best brand monitoring APIs](https://markethq.ai/best/brand-monitoring-apis) — pull the raw mentions behind a share-of-voice number into your own stack - [All category guides](https://markethq.ai/best) — every list we verified the same way - [Pricing](https://markethq.ai/pricing) — what MarketHQ's four tiers cost ## Sources - Cision AI Visibility: https://www.cision.com/ai-visibility/ (verified 2026-10-08) - Cision CisionOne: https://www.cision.com/cisionone/ (verified 2026-10-08) - Prowly home page: https://prowly.com/ (verified 2026-10-08) - Sprout Social listening: https://sproutsocial.com/features/social-media-listening/ (verified 2026-10-08) - Sprout Social pricing: https://sproutsocial.com/pricing/ (verified 2026-10-08) - LLMrefs home page: https://llmrefs.com (verified 2026-10-08) - Relixir home page: https://www.relixir.ai/ (verified 2026-10-08) - XFunnel home page: https://www.xfunnel.ai (verified 2026-10-08) - XFunnel pricing: https://www.xfunnel.ai/pricing (verified 2026-10-08)