# Best X (Twitter) monitoring tools Updated October 2026 Twitter monitoring tool still gets searched more than X monitoring tool, and the category split hasn't changed with the name: a few small, keyword-first tools built for finding specific conversations, and a set of larger social-listening suites that cover X as one channel among many. ## Quick answer MarketHQ is the pick for teams that want X tracked alongside news, blogs, forums and a weekly check of six AI engines, with X included on paid plans from $29 a month. Octolens, RepLyGuy and Kwatch.io are keyword-first tools for finding specific conversations to act on. Awario, Brand24, Meltwater and Brandwatch are broader social-listening suites that cover X as one source among several. - MarketHQ covers X on paid plans from $29 a month and pairs it with Reddit, news, blogs and forums, then turns gaps into an action plan. - MarketHQ runs weekly AI-answer visibility across six named AI engines on paid plans; among the tools here, Brand24 sells an AI Visibility add-on and Meltwater lists AI Visibility Tracking. - Octolens, RepLyGuy and Kwatch.io are keyword-first tools: Octolens delivers by API, webhooks and MCP, RepLyGuy drafts replies, and Kwatch.io sends real-time alerts. ## What sources does MarketHQ cover? Free: Hacker News, GitHub, RSS, Stack Overflow, Dev.to, Lobsters. Paid plans add Reddit, LinkedIn, YouTube, X, Perplexity, Product Hunt, Broader web crawl, Bluesky. - Grouped Slack daily digest - Drafted replies from your own strengths - Gap analysis and action plans - Weekly AI-answer visibility (paid plans) - Chat over your own evidence - API and MCP on every paid plan - Flat capacity pricing, tiers differ by tracking volume only - 7-day trial for $0.99 on Lite and Startup - Free tier with no card and no end date ## List Method: every tool was checked against its own published pages in October 2026 and included only where the vendor states that it covers X or Twitter. Prices, free plans and AI-engine coverage per tool are pulled live from our vendor directory rather than typed by hand. Ordering is not a ranking by popularity; nothing here is paid placement, and MarketHQ is our own product. 1. MarketHQ X tracked on paid plans alongside Reddit, LinkedIn, news and blogs, joined to a weekly check of six AI engines and gap analysis rather than a mention feed alone. Our own product, listed first because the page is ours. - Best for: Teams that want X covered as one source inside a broader community and AI-answer picture. - Pricing: Free (paid from $29/mo) - Sources covered: Hacker News, GitHub, RSS, Stack Overflow, Dev.to, Lobsters, Reddit, LinkedIn, YouTube, X, Perplexity, Product Hunt, Broader web crawl, Bluesky 2. [Octolens](https://markethq.ai/directory/octolens) AI social listening across Reddit, X, LinkedIn and 13-plus other platforms, with AI relevance scoring and full API access, webhooks and an MCP server on all plans. - Best for: Teams that want to pipe X mentions into their own workflow through an API. - Pricing: From $159/mo - Sources covered: Reddit, Bluesky, DEV, LinkedIn, X/Twitter, TikTok, Hacker News, YouTube, GitHub, Stack Overflow, Podcasts, Newsletters, News, Web, Reviews (Trustpilot, App Store, Google Play) 3. [ReplyGuy](https://markethq.ai/directory/replyguy) Uses AI to find relevant mentions and conversations about a product on Reddit and X, then drafts or posts replies rather than just reporting the mention. - Best for: Small teams that want replies drafted automatically, not just a feed of mentions. - Pricing: From $39/mo - Sources covered: Reddit, Twitter/X 4. [KWatch.io](https://markethq.ai/directory/kwatch-io) Real-time keyword alerts and conversation tracking across LinkedIn, X, Facebook, YouTube, Reddit and Hacker News, with AI sentiment analysis on paid plans. Its free plan covers Reddit and Hacker News only. - Best for: Teams that want one alert tool across several platforms including X, starting at $19 a month (Essential). - Pricing: From $0/mo - Sources covered: LinkedIn, X/Twitter, Facebook, YouTube, Reddit, Hacker News 5. [Awario](https://markethq.ai/directory/awario) Crawls billions of web pages a day for brand mentions, with X among its listed sources, sentiment analysis and a lead-generation feature (Awario Leads). - Best for: Teams that want X mentions scored for sentiment, plus lead generation. - Pricing: From $49/mo - Sources covered: X (Twitter), Facebook, Instagram, Reddit, YouTube, Vimeo, blogs, forums, news, the web 6. [Brand24](https://markethq.ai/directory/brand24) AI-powered social listening across X, Facebook, Instagram, YouTube, Reddit, LinkedIn and more, with sentiment analysis and an AI Visibility module sold as an add-on below its Enterprise plan. - Best for: Teams that want X covered inside a broader social-listening suite with an AI-visibility add-on. - Pricing: From $249/mo - Sources covered: X (Twitter), Facebook, Instagram, YouTube, Spotify, news, LinkedIn, blogs, forums, reviews, Reddit, Telegram, TripAdvisor, App Store, TikTok 7. [Meltwater](https://markethq.ai/directory/meltwater) A media, social and AI-signal intelligence platform listing Twitter/X among its sources, with AI Visibility Tracking and an AI assistant, Mira. - Best for: Comms teams that need X monitoring as part of a larger media-intelligence contract. - Pricing: Not published - Sources covered: Instagram, TikTok, Facebook, Twitter/X, Reddit, YouTube, news media, blogs, forums, review sites, podcasts 8. [Brandwatch](https://markethq.ai/directory/brandwatch) An enterprise social intelligence suite listening across 100 million-plus sources including Twitter/X, with AI-driven analytics and a social media management product. - Best for: Enterprise research teams that want X alongside other social platforms. - Pricing: Not published - Sources covered: Facebook, Instagram, YouTube, Twitter/X, Reddit, LinkedIn, TikTok, Threads, Pinterest, WhatsApp, Facebook Messenger ## What does an X (Twitter) monitoring tool actually track? Keyword and brand mentions on X specifically, or as one channel inside a broader social-listening product, depending on the tool. Octolens, RepLyGuy and Kwatch.io are keyword-first tools: Octolens scores mentions for relevance, RepLyGuy drafts or posts replies, and Kwatch.io sends real-time alerts. Awario, Brand24, Meltwater and Brandwatch treat X as one source among many, with sentiment analysis, reporting and in some cases AI summaries on top. MarketHQ pairs X with Reddit, news, forums and a weekly AI-answer check, and drafts replies from your own strengths on paid plans. ## Do any of these tools also track Reddit and Hacker News? Octolens, Kwatch.io and MarketHQ cover Reddit and Hacker News; RepLyGuy covers Reddit only. The larger social-listening suites in this list do not list Hacker News among their sources. If your buyers talk on X and also in niche forums, Octolens, Kwatch.io and MarketHQ cover both; Meltwater, Brandwatch and Brand24 publish source lists built around mainstream social, news and Reddit, but not Hacker News or GitHub. That split matters most for companies whose buyers research in forums as well as on X. - Cover X, Reddit and Hacker News together: Octolens, Kwatch.io, MarketHQ (paid plans). - Cover X and Reddit, not Hacker News: RepLyGuy. - Cover X inside a broader mainstream social suite: Awario, Brand24, Meltwater, Brandwatch. ## Which of these track AI-answer visibility too? MarketHQ runs a weekly AI-answer check on every paid plan; Brand24 sells a separate AI Visibility module, and Meltwater lists AI Visibility Tracking. None of the keyword-first tools, Octolens, RepLyGuy or Kwatch.io, lists an AI-answer feature. Brand24's AI Visibility module is an add-on below its Enterprise plan rather than being specific to X. MarketHQ runs its check against ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek weekly on every paid plan, which is a separate question from X coverage but often answered by the same product for a buyer who wants both. ## What does X (Twitter) monitoring cost? Kwatch.io and RepLyGuy start lowest; Brand24 and the enterprise suites that cover X as one of many channels cost more. Kwatch.io Essential is $19 a month (its free plan covers Reddit and Hacker News only), RepLyGuy Analyst is $39, Awario Starter is $49 billed monthly, and Octolens Pro is $159 billed annually. Brand24's Individual plan is $199 billed annually. MarketHQ Lite, which adds X, is $29. Meltwater and Brandwatch quote through a sales conversation. The current entry price and free-plan status for every tool above is shown next to that entry, pulled from the vendor's own page rather than repeated here, since these change more often than the underlying source coverage does. ## How should you choose an X monitoring tool? Choose by the action you want to take on a post: reply, report on it, or route it into your own systems. To reply quickly, RepLyGuy drafts or posts replies and Kwatch.io sends real-time alerts. To route mentions into your own systems, Octolens lists API, webhooks and an MCP server on all plans. To report sentiment and volume to a team, Awario and Brand24 add sentiment analysis, and Meltwater and Brandwatch add enterprise reporting. Then check which other sources matter. If your buyers also research on Hacker News or GitHub, Octolens and MarketHQ list both, and Kwatch.io lists Hacker News; if they also ask AI assistants, MarketHQ's weekly check, Brand24's add-on and Meltwater's AI Visibility Tracking are the options here. ## How much does setup effort differ between these tools? The keyword-first tools offer a free plan or trial you can start alone; Meltwater and Brandwatch are sales-led. Octolens lists a 7-day free trial with no credit card, RepLyGuy a free trial, and Kwatch.io a free plan, so you can test coverage of your own keywords before paying. Meltwater states it has no self-serve trial and only a human-guided demo, and Brandwatch is sales-led, which fits a larger team but is more process than a solo marketer needs to watch X for a brand name and two competitors. ## What should you test before paying for an X monitoring tool? Run your brand name and one competitor through a trial and compare the results to a manual search on X. Octolens lists a 7-day free trial without a card and RepLyGuy a free trial, so you can compare what each finds for your own keywords. Count how many relevant posts each finds versus a manual search, how many are noise, and how quickly new posts arrive. Also decide in advance what you will do with a match. If the answer is reply, test the drafted replies for tone and accuracy before connecting an account. If the answer is report, test whether the export or digest is something a colleague would actually read. ## How would a small SaaS team watch X without overbuying? By starting with a keyword-first tool and adding broader coverage only once X alone stops answering the question. The scenario below is illustrative, not a measured result. Illustrative: a small SaaS team wants to catch every X post that mentions their product by name, reply quickly, and also keep an eye on two competitors. Octolens or Kwatch.io both list X coverage at a self-serve price, without the process of an enterprise suite. If the same team also wants to know whether their product gets recommended in forums, on Reddit, or inside an AI assistant's answer to a buying question, that is a broader job than X monitoring alone, and MarketHQ's paid plan covers X plus that wider picture in one subscription. Running Octolens and MarketHQ side by side is also a reasonable choice for a team that wants X mentions piped into its own workflow through Octolens' API while using MarketHQ for the dashboard, digest and AI-answer side. The two overlap on X coverage but differ in delivery and purpose. ## FAQ ### What is the best tool for monitoring X (Twitter) mentions? MarketHQ is the pick if X needs to sit alongside news, blogs, forums and AI-answer tracking, with X on paid plans from Lite at $29 a month. Octolens, RepLyGuy and Kwatch.io are keyword-first options for finding X posts worth a reply. ### Is there a free way to monitor X (Twitter)? X is a paid-plan source on MarketHQ, from Lite at $29 a month. The free plan covers news, blogs, forums and a taste of Bluesky instead. Kwatch.io is free for Reddit and Hacker News but not X, and Octolens and RepLyGuy list free trials. ### Do any X monitoring tools also track AI assistants? MarketHQ runs a weekly check against ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek on every paid plan. Brand24 sells a separate AI Visibility module and Meltwater lists AI Visibility Tracking. The keyword-first tools in this list make no such claim. ### Which tools can draft replies to X mentions automatically? RepLyGuy uses AI to draft or post replies to relevant X and Reddit conversations. MarketHQ drafts replies from your own strengths on paid plans; the other tools in this list list alerts, sentiment or summaries rather than reply drafting. ### Do you need an X account of your own to use these tools? Monitoring a keyword on X is separate from posting there. Check each vendor's setup steps, since tools that post replies on your behalf, such as RepLyGuy, need account access that pure monitoring does not. ### How was this list put together? Every tool was checked on its own site in October 2026 and included only where the vendor states that it covers X or Twitter. Prices shown per tool come from our vendor directory, not a hand-typed figure. No placement was paid for; MarketHQ is our own product. ## Related - [All category guides](https://markethq.ai/best) — every list we verified the same way - [Best reddit monitoring tools](https://markethq.ai/best/best-reddit-monitoring-tools) — the Reddit-specific version of this question - [Best social listening tools](https://markethq.ai/best/best-social-listening-tools) — for teams that need every social platform, not just X - [MarketHQ vs Brand24](https://markethq.ai/compare/markethq-vs-brand24) — the closest head-to-head on AI-answer tracking - [Pricing](https://markethq.ai/pricing) — what the four MarketHQ tiers cost - [Start tracking](https://markethq.ai/start) — set up your first brand and competitors ## Sources - Octolens one-liner and sources: https://octolens.com (verified 2026-10-08) - RepLyGuy one-liner and sources: https://replyguy.com (verified 2026-10-08) - Kwatch.io one-liner and sources: https://kwatch.io (verified 2026-10-08) - Awario one-liner and sources: https://awario.com (verified 2026-10-08) - Brand24 one-liner and sources: https://brand24.com (verified 2026-10-08) - Meltwater one-liner and sources: https://www.meltwater.com (verified 2026-10-08) - Brandwatch one-liner and sources: https://www.brandwatch.com (verified 2026-10-08)