# Best reputation monitoring software Updated October 2026 Reputation monitoring software usually means one of two things: a platform that collects and responds to customer reviews across sites like Google and Trustpilot, or a broader tool that also watches what gets said about you away from review sites, including inside AI answers. The two jobs overlap less than the shared search term suggests. ## Quick answer MarketHQ is the pick for teams that want their reputation question answered across communities, news, blogs, social and AI answers rather than reviews alone, with weekly AI-answer visibility on every paid plan. Birdeye, Reputation.com, Podium, Chatmeter and ReviewTrackers are built for multi-location review and listings management. Trustpilot and Yext add AI-search visibility on top of reviews. Broadly bundles reputation tools into a wider local-business platform. - MarketHQ tracks weekly AI-answer visibility across six named AI engines on every paid plan, not only review-site mentions. - MarketHQ's free plan covers news, blogs, forums and a taste of Bluesky at no cost, with no card and no end date; it does not track review sites. - Birdeye, Reputation.com, Chatmeter and Podium are built around review collection and listings for multi-location or local brands, which MarketHQ does not do. ## What sources does MarketHQ cover? Free: Hacker News, GitHub, RSS, Stack Overflow, Dev.to, Lobsters. Paid plans add Reddit, LinkedIn, YouTube, X, Perplexity, Product Hunt, Broader web crawl, Bluesky. - Grouped Slack daily digest - Drafted replies from your own strengths - Gap analysis and action plans - Weekly AI-answer visibility (paid plans) - Chat over your own evidence - API and MCP on every paid plan - Flat capacity pricing, tiers differ by tracking volume only - 7-day trial for $0.99 on Lite and Startup - Free tier with no card and no end date ## List Method: every tool was checked against its own pricing page in October 2026 and included only where the vendor publishes what it covers. Prices, free plans and AI-engine coverage per tool are pulled live from our vendor directory, not typed by hand, so they can't drift from what the vendor currently publishes. A tool that gates its pricing behind a sales call is noted as such rather than given a guessed figure. Ordering is not a ranking; nothing here is paid placement, and MarketHQ is our own product. 1. MarketHQ Reputation tracked across communities, news, blogs, social and, on paid plans, AI answers, joined to gap analysis and action plans rather than a review-response inbox. It does not track review sites. Our own product, listed first because the page is ours. - Best for: Teams whose reputation question is bigger than review sites, including what AI assistants say. - Pricing: Free (paid from $29/mo) - Sources covered: Hacker News, GitHub, RSS, Stack Overflow, Dev.to, Lobsters, Reddit, LinkedIn, YouTube, X, Perplexity, Product Hunt, Broader web crawl, Bluesky 2. [Birdeye](https://markethq.ai/directory/birdeye) An AI-driven reputation, review, listings, social and AI-visibility platform for multi-location brands, with AI-orchestrated review generation and an MCP server that lets AI assistants query its data. - Best for: Multi-location brands that need reviews, listings and social management in one account. - Pricing: Not published - Sources covered: Google, Facebook, Trip Advisor, Trustpilot, Zillow, Vitals, Yellow Pages, Healthgrades 3. [Reputation.com](https://markethq.ai/directory/reputation-com) An AI-powered reputation management platform for multi-location brands covering reviews, listings, surveys and social, with per-location plans starting at $80 per location per month (Rep Core). - Best for: Multi-location brands running a formal reputation program. - Pricing: From $80/mo - Sources covered: Yelp, Trip Advisor, Vitals, Apartment Ratings 4. [Trustpilot](https://markethq.ai/directory/trustpilot) A review collection and reputation platform with AI-search visibility tools, TrustBox widgets and competitor-insight add-ons, including a free plan with 50 review invitations a month. - Best for: Brands that want to collect and display customer reviews, starting free. - Pricing: From $0/mo - Sources covered: Not published 5. [Podium](https://markethq.ai/directory/podium) An AI-powered customer communication platform for local businesses, combining lead response, messaging, payments and automated review collection by text into one inbox. - Best for: Local service businesses that want reviews collected inside their existing customer messaging tool. - Pricing: Not published - Sources covered: Google, Facebook 6. ReviewTrackers A reputation management platform that aggregates reviews from 100-plus sources for sentiment, competitor and experience analytics, with location-based pricing. - Best for: Teams that want review data analysed against named competitors, not just collected. - Pricing: Not published - Sources covered: Not published 7. Chatmeter A multi-location reputation and listings management platform, now part of the Alchemer customer intelligence platform, with listings across 70-plus directories and per-location pricing. - Best for: Multi-location retail and franchise brands that need listings accuracy alongside reviews. - Pricing: Not published - Sources covered: Google, Apple Maps 8. [Yext (Reviews)](https://markethq.ai/directory/yext) An AI reputation agent that generates, responds to and analyzes reviews across 80-plus platforms to boost Google and AI search visibility. - Best for: Brands that want review responses drafted automatically across a large number of sites. - Pricing: Not published - Sources covered: Google, Facebook, Yelp, 80+ industry sites 9. [Broadly](https://markethq.ai/directory/broadly) An AI customer-engagement platform for local service businesses that bundles an AI receptionist with review and reputation management, listings and social, from $399 a month plus a $350 onboarding fee. - Best for: Small local service businesses that want reputation tools bundled with lead handling. - Pricing: From $399/mo - Sources covered: Google, Apple Business, Bing, Yelp, Facebook ## What does reputation monitoring software actually do? It collects and tracks customer reviews across sites like Google and Trustpilot, and in the broader tools, watches other channels where a brand's reputation forms. Most of the category is built for multi-location and local-service brands: a dental chain, a home-services franchise, a retail group with dozens of storefronts. Birdeye, Reputation.com, Chatmeter, Podium and Broadly all fit that description, and several of them price by location. A smaller group, Trustpilot and Yext, layers AI-search visibility on top of a review-collection core. MarketHQ takes the opposite starting point: it tracks reputation where a brand gets discussed, in communities, news, blogs, social and AI answers, without review sites or a review-collection inbox. ## Is reputation monitoring the same as review management? For most of this list, yes. Birdeye, Reputation.com, Chatmeter, Podium, ReviewTrackers and Broadly are built around collecting, responding to and reporting on customer reviews. If the job is specifically reviews, those six tools are the better fit. They list review collection, listings or response features, which MarketHQ does not have. If the job is broader, what gets said about a brand across communities, press, social and increasingly AI answers, a review-first tool answers only part of the question. That is the gap MarketHQ and, to a lesser extent, Trustpilot and Yext are built to close. ## Which of these track AI-answer visibility? Three: MarketHQ on every paid plan, and Birdeye and Yext through their own AI-focused features. Birdeye publishes AI-visibility tracking alongside its reputation suite and offers an MCP server so AI assistants can query it directly. Yext positions its reputation agent around boosting both Google and AI-search visibility. MarketHQ runs a weekly check against ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek on every paid plan, tied to the mentions and gap analysis behind the result, rather than sold as a separate module. - Multi-location review and listings specialists: Birdeye, Reputation.com, Chatmeter, Podium, Broadly. - Review collection plus AI-search add-ons: Trustpilot, Yext. - Reputation tracked everywhere, including AI answers, without a review inbox: MarketHQ. ## What does reputation monitoring software cost? It depends heavily on how many locations you run, since much of this category prices per location rather than per keyword. Reputation.com publishes per-location plans from $80 per location per month, Chatmeter says it prices by location with unlimited users, and ReviewTrackers' pricing is location-based. Birdeye, Podium and Yext quote through sales, and Broadly lists plans from $399 a month plus a $350 onboarding fee. Trustpilot has a free plan and paid plans from $99 per domain per month billed annually. The exact current entry price and free-plan status for each tool above is shown next to that entry, pulled from the vendor's own page, rather than repeated here where it would go stale the next time a vendor changes its pricing. ## How should you choose reputation monitoring software? Decide first whether your reputation lives on review sites, in wider conversation, or both. If customers find you through Google, Yelp or similar review sites, you need a review tool. Check the sources each vendor lists: Podium lists Google and Facebook, Chatmeter Google and Apple Maps, Broadly Google, Apple Business, Bing, Yelp and Facebook, and Yext Google, Facebook, Yelp and 80-plus industry sites. If prospects form opinions in communities, press and AI assistants, review tools will not show it. MarketHQ covers those sources and does not cover review sites, so the combination is common for brands with both kinds of reputation. Finally, count locations and who will answer reviews. Per-location pricing at Reputation.com and Chatmeter rewards a small number of locations less than it penalizes a large one, so request a quote for your real count before comparing. ## How does the right tool change as location count grows? A single-location business can run on a lighter tool or even a free alert; a ten-plus-location brand usually needs the listings-and-routing features the multi-location platforms are built around. At one location, the main job is simple: get notified of a new review, respond to it, done. A general brand-monitoring tool or a free review plan such as Trustpilot's covers the basics, and most review sites let you respond directly without a dedicated platform. Past a handful of locations, the job changes shape. Reviews need to route to the right manager, listings need to stay consistent across every directory, and leadership wants a rollup comparing locations against each other. That is the job Birdeye, Reputation.com and Chatmeter are built around, and Reputation.com and Chatmeter price by location. - One location: a lighter review tool, or a general brand-monitoring tool, is usually enough. - A handful of locations: Podium and Broadly bundle review requests with messaging or an AI receptionist. - Ten or more locations: Birdeye, Reputation.com and Chatmeter are built for multi-location brands. ## How would a ten-location brand split this budget? By buying the review-collection tool first and adding broader reputation tracking only once the review inbox is actually staffed. The scenario below is illustrative. Illustrative: a ten-location home-services franchise gets most of its leads from Google reviews and needs responses sent fast. A dedicated tool like Birdeye or Podium, built for multi-location review requests and routing, solves that specific problem better than a general listening tool would. Once that is running, the next question is usually whether an AI assistant recommends the brand when someone asks for a provider nearby. That is a different job, tracking AI-answer visibility rather than managing review replies, and it is the one MarketHQ is built for. The two tools answer different halves of the same reputation question, and buying both is not wasteful duplication the way it would be buying two review platforms. Birdeye handles the daily operational work of getting reviews written and answered, which protects the star rating that local search and map listings depend on. MarketHQ handles the slower-moving question of whether the brand's name surfaces at all when a prospect asks an assistant for a recommendation, which a review platform was never built to measure in the first place. ## FAQ ### What is the best reputation monitoring software for a multi-location brand? Birdeye, Reputation.com and Chatmeter are built for multi-location review and listings management. MarketHQ is the better fit once the question extends past reviews to what AI assistants and online communities say about the brand, but it does not track review sites. ### Is there a free reputation monitoring tool? Start with MarketHQ's free plan, covering news, blogs, forums and a taste of Bluesky with no card required; it does not cover review sites. For reviews, Trustpilot has a free plan with 50 review invitations a month. ### Which reputation tools also track AI-answer visibility? MarketHQ runs a weekly check across ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek on every paid plan. Birdeye lists AI visibility, Yext targets AI search visibility, and Trustpilot lists AI-search tools alongside its review widgets. ### Do these tools help you respond to reviews? Reputation.com, Chatmeter, Yext, Broadly and Trustpilot list AI-assisted review replies, and ReviewTrackers sells AI-generated response as a paid add-on. MarketHQ does not include a review-response inbox; it tracks where a brand is discussed more broadly instead. ### Can reputation monitoring tools generate new reviews, not just track existing ones? Birdeye, Podium, Reputation.com, Yext and Broadly list review generation or request features, and Trustpilot lists review invitations. ReviewTrackers and Chatmeter focus more on monitoring and analyzing existing reviews. MarketHQ does neither; it tracks mentions without requesting reviews. ### How was this list put together? Every tool was checked on its own pricing page in October 2026 and included only where the vendor states what it covers. Prices shown per tool come from our vendor directory, not a hand-typed figure. No placement was paid for; MarketHQ is our own product. ## Related - [All category guides](https://markethq.ai/best) — every list we verified the same way - [Best brand monitoring tools](https://markethq.ai/best/best-brand-monitoring-tools) — the broader version if reviews are only part of the job - [MarketHQ vs Brand24](https://markethq.ai/compare/markethq-vs-brand24) — how MarketHQ's AI-answer tracking compares to a listening suite - [Pricing](https://markethq.ai/pricing) — what the four MarketHQ tiers cost - [Start tracking](https://markethq.ai/start) — set up your first brand and competitors ## Sources - Birdeye one-liner and sources: https://birdeye.com (verified 2026-10-08) - Reputation.com one-liner and sources: https://www.reputation.com (verified 2026-10-08) - Trustpilot business plans: https://business.trustpilot.com/plans (verified 2026-10-08) - Podium one-liner and sources: https://www.podium.com (verified 2026-10-08) - ReviewTrackers one-liner and sources: https://www.reviewtrackers.com (verified 2026-10-08) - Chatmeter one-liner and sources: https://www.chatmeter.com (verified 2026-10-08) - Yext one-liner and sources: https://www.yext.com/platform/reviews (verified 2026-10-08) - Broadly one-liner and sources: https://broadly.com (verified 2026-10-08)